Trade Marketing Specialist - Traditional Channel
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
The Trade Marketing Project Specialist is owner of key Trade marketing projects , creates project goals, monitors progress, tracks with sales team and schedules meetings to ensure that the project is completed on time.
He/She will also support on the daily business to deliver internal objectives. This is done across a variety of trade marketing strategies, including products' launches, displays development , instore executions according to the activity Grid, trade marketing projects follow up & sales monthly plan definition & deployment. He/She will support key cross-functional internal relationships, including Category Management, Trade Marketing, Sales Operations and Sales Forecasting.
Main Responsibilities:
The TM project Specialist will be responsible of traditional trade and will work on the Trade Marketing Projects and Initiatives with the objective to improve Quality, Visibility and Distribution.
• Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market
• Prepares detailed plan for the Golden Store and guarantees a close project follow up
• Implements and initiates new LT project development
• Ensures the effectiveness use of the SFA tool
• Ensures the implementation of the fridge program , tracking and follow up
• Ensures effective cycle of communication and feedback of internal distribution reports (MIS) and Distributor and sales team.
• Conducts Regular Store checks and reports Improvement areas/opportunities.
• Trains and Upgrades the skills of Distributor Sales and merchandising team to Ferrero level.
• Supports the ROI evaluation of main activities in the market (collect data relating to brands of activity- before, during and after activities)
• Supports on monthly credit notes calculations
Who we are looking for:
- Education: Master's degree in Marketing, Business Administration, or a related field.
- Experience: Minimum of 3-5 years of experience in trade marketing, sales or category within the FMCG industry.
- Experince in traditional trade channels and retail environment is mandatory.
- Excellent analytical and strategic thinking skills.
- Strong communication and interpersonal skills.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Ability to work independently and as part of a team.
- Willingness to travel locally as needed to meet with retailers and partners.
- Strong project management skills and ability to manage multiple projects simultaneously.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions: individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member. A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.