Trade Marketing Specialist - Traditional Channel
Job Location: casablanca
Casablanca
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
We are seeking a dynamic and results-driven Trade Marketing Specialist to join our team. This role will focus on developing and executing trade marketing strategies to drive sales and brand visibility in traditional trade channels. The ideal candidate will have a strong understanding of the traditional retail landscape and possess excellent analytical and communication skills.
Main Responsibilities:
- **Develop Trade Marketing Strategies:** Create and implement effective trade marketing plans tailored for traditional trade channels to achieve sales and market share targets.
- **Promotion Planning:** Plan and execute promotional activities, trade programs, and merchandising initiatives to boost product visibility and sales in traditional retail outlets.
- **Market Analysis:** Conduct regular market analysis to understand trends, competitor activities, and customer preferences. Use this data to inform and adjust marketing strategies.
- **Sales Support:** Collaborate with the sales team to provide them with the necessary tools, training, and support to achieve their targets. Develop sales materials and point-of-sale displays.
- **Relationship Management:** Build and maintain strong relationships with key stakeholders in the traditional trade channels, including distributors, retailers, and partners.
- **Performance Tracking:** Monitor and evaluate the effectiveness of trade marketing programs and campaigns. Provide regular reports and insights to management.
- **Budget Management:** Manage the trade marketing budget efficiently, ensuring all activities are cost-effective and within allocated resources.
- **Product Launches:** Coordinate and manage product launches in traditional trade channels, ensuring successful roll-out and adoption.
Who we are looking for:
- **Education:** Bachelor’s degree in Marketing, Business Administration, or a related field.
- **Experience:** Minimum of 3-5 years of experience in trade marketing within the FMCG industry.
· Skills:
- Experince in traditional trade channels and retail environment is mandatory.
- Excellent analytical and strategic thinking skills.
- Strong communication and interpersonal skills.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Ability to work independently and as part of a team.
· Other Requirements:**
- Willingness to travel as needed to meet with retailers and partners.
- Strong project management skills and ability to manage multiple projects simultaneously.
· Preferred Qualifications:
- Experience with trade marketing in the FMCG sector.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions: individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member. A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.