Brand Manager
Type of contract: Indefinite period
Job Location: Zagreb, Croatia
Zagreb, Croatia
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
Step into the world of iconic brands and make your mark
Are you passionate about marketing, creativity, and building brands people love? We’re looking for a Brand Manager to oversee Pralines and Premium Tablets category within the local market.
Main Responsibilities:
You will be responsible for the execution and performance of the category, ensuring alignment with local consumer needs, retail landscape, and market dynamics. You will adapt and localize centrally developed brand strategies to fit local consumer needs, retail landscape, and market dynamics. Additionally, you will coordinate product launches and campaign rollouts with cross-functional teams, including Trade Marketing, Sales, and Supply Chain. Ensuring timely and consistent execution of all marketing activities in line with brand guidelines is essential.
Monitoring and analyzing the performance of marketing campaigns and category KPIs, you will provide local insights and feedback to the central team. You will manage the local marketing calendar and ensure strong alignment with key seasonal periods and promotional plans. Overseeing the local marketing budget, you will ensure proper allocation and cost control across all activities. Collaboration with creative and media agencies for the execution of assets, ensuring they are locally relevant and on-brand, is also a key responsibility.
You will be driving brand development initiatives to enhance market presence.
Who we are looking for:
We're looking for individuals with good self-motivation, positive attitude, and a passion for branding. If this sounds like you, we'd love to meet you.
Ideally, you have University degree in Economics or Marketing and 3 years of experience in brand management, preferably within the FMCG sector. Your strong communication skills in Croatian and English, both written and spoken, are required, while Italian is considered an advantage.
Strong skills in MS Excel and PowerPoint is key assets, prior working knowledge with Nielsen data is an advantage. You are analytical, have good project management abilities and enjoy working in a fast-paced, international team environment.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.