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OOH (Out-of-Home) Business Development Manager, Japan

Job Location: ​Tokyo​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role is aimed to drive the accelerated growth of Out-of-Home (OOH) Channel in Japan, with a specific focus on the foodservice range in the HoReCa sub-channel. The role will contribute to the design and implementation of the Route-to-Market, portfolio and BTL activities, spreading knowledge and best practices. 

Main Responsibilities:

 

  • Continuously develop the established long-term sales objectives for OOH in Japan following guidelines and priorities set, ensuring alignment between business objectives and the proper management of budget

  • Ensure Ferrero OOH and Food Service initiatives are marketed in line with planned objectives and Company policies

  • Guarantee the development of annual OOH sales plan for Japan, according to the direction of the Cluster and the Global OOH / Food Service guidelines and objectives

  • Hold accountability for the OOH development and achievement of the objectives of growth and sales targets

  • Manage relationships with OOH distributors in Japan (including their foodservice sales teams) and develops direct strategic level relationships with key indirect customers in conjunction with the distributors, support negotiations

  • Support the in design and implementation of an expanded OOH Route-to-Market and Foodservice Portfolio

  • Execute local trade promotions, ensuring the alignment with the overall strategy

  • Identify best practices to provide to distributor teams to maximize results

  • Monitor the promotion spending results, manage ROI

  • Supervise BTL activities, product line roadmap, market analysis and planning, applying the guidelines provided by  marketing team in alignment with the channel strategy

  • Contribute to the assessment of the positioning on OOH market and in identifying the needed changes to reach the sales objectives

  • Provide relevant and timely reporting

  • Be an active member of the Global OOH Channel community in order to share best practices among markets, and implementing the relevant ones in Japan

  • Support administrative matters to facilitate functional, team, and office activities

 

Who we are looking for:

 

  • University degree

  • Minimum of 7 years in a relevant commercial role, experience with OOH (out-of-home) channel is strongly preferred

  • Strong knowledge of FMCG or foodservice ingredient/equipment industry (including retailer/operator experience)

  • Knowledge in developing and implementing OOH merchandising tactics e.g. trade shows, POS activities & consumer events

  • Distributor and relationship management skills

  • Project management and analytical skills required, along with advanced communication and presentation skills

  • Ability to analyze product trends and translate them to executable strategies

  • Proactivity, high result-orientation, with ability to work under pressure and meet deadlines

  • Ability to work across teams and cross-functionally, being a good team player and contributor

  • Strong knowledge of MS Office tools

  • Fluency in Japanese and English, written and spoken

 

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Apply now »