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Trade Business Intelligence Manager, SEA

Job Location: ​Singapore​

Singapore

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role is aimed to analyze customer trends (volumes, turnover, trade margin, promotional spending) and identify areas of opportunity in terms of promotional spending, improve trade investment management practices and evolve Southeast Asia to trade investment optimization, by building winning trade promotion programs that deliver optimal sales and profitability that benefits both Ferrero and customers and meet the collective goals. The role supports marketing in defining pricing strategies, with a calendar year perspective for the drafting of price lists, as well as contributes to the coordination of customer planning and directs the turnover planning tools, promotional turnover and investments by country and customer, and manages the promotional price lever, determining its characteristics (drifts, extension, depth, SKU, others) and efficiency in spending. The position works in close collaboration with the sales management team to define the allocation of the promo price budget from a channel/customer perspective, verifying its effectiveness and efficiency, and in support of planning activities that are associated with internal periodic budget updates, long-term and external customer joint business planning.

The position reports a.i. to the Cluster General Manager during the set-up phase, and to the Head of Trade Marketing in a long term.

Main Responsibilities:

 

  • Perform the analysis of the sell-in (customer / category / channel) and sell-out (customer / category) trends, sharing take-outs with the in regular reviews and company meetings

  • Support the company in interpreting business data (e.g., analysis of category and brand trends within channels/customers) and identify possible critical issues/opportunities in terms of mix between country /customers and mix of categories within country /customers

  • Monitor and perform analysis on trade margin per client

  • Manage the pricing by analyzing the evolution of the prices of the assortment, verifying its consistency with the corridors defined by strategic business development team (Ferrero Group Sales Team)

  • Support marketing in defining pricing strategies, with a calendar year perspective, for the drafting of price lists (customer logic) and share the relevant recommendations with the sales management

  • Participate in the definition of the promotional budget (price promo) and hold responsibility for its management: system loading if applicable and application, implementing the allocation between the different countries/channels (modern vs out of home), as well as between customers/category

  • Manage the promotional price lever, determining its characteristics (drifts, extension, depth, SKU, others) and spending efficiency

  • Define, in collaboration with sales management, the allocation of the promo price budget from a channel/customer perspective, based on effectiveness and efficiency

  • Monitors the level of achievement of the set objectives through ex ante and ex post effectiveness and efficiency assessments (ROI, PEI) for the main promotional price operations

  • Define the cross channel/customer cut price standards, through appropriate models that allow evaluations of promotional prices to be conducted

  • Analyze the promotional strategy of customers and competitors, carrying out the relevant benchmarking 

  • Share key learnings and net take aways within the Cluster General Manager and with the sales management during key business review meetings

 

Who we are looking for:

 

  • ​​​University Degree in Business Administration, Economics or other relevant discipline

  • Solid relevant commercial experience with good understanding of FMCG

  • Ability to analyze category and product trends and translate them to executable strategies

  • Project management skills, advanced communication and presentation skills

  • Ability to work in a matrix organization and across teams, good stakeholder management

  • Budget management and control, strong analytical skills

  • Experience in Nielsen data analysis is strongly preferred

  • Strong problem solving and collaboration skills, effective interpersonal skills to develop robust business relationships, adaptability and flexibility

  • Advanced MS Office, SAP experience is considered a plus

  • Fluency in English, written and spoken; any other language is considered a plus

 

How to be successful in the role and at Ferrero:

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so should have the ability to work independently, as a part of the team and be able to build proper relations with stakeholders at all levels. A demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes. 

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