Key Account Manager, Singapore

About the Role:

The Key Account Manager is responsible for achieving sales targets for assigned customers by analyzing performance, optimizing promotional investments, developing customer plans, negotiating contracts, and ensuring efficient in-store execution. This role requires strong ownership of accounts and a commitment to delivering commercial objectives through collaborative efforts.

Main Responsibilities:

Lead and develop key account plans to drive business growth in line with strategic goals
Propose commercial policies, trade terms, and customer plans for nationwide implementation
Prepare sales budgets and monitor achievement of targets, recommending adjustments as needed
Analyze customer performance and identify future business opportunities
Define customer-specific goals, strategies, and action plans
Conduct SWOT analyses and performance reviews for each customer
Address credit issues and ensure compliance with commercial policies
Negotiate contracts and annual promotional plans with assigned customers
Collaborate with Trade Marketing to develop sales arguments and implement marketing plans
Support sales field teams in executing planograms and promotional activities
Ensure trade spending aligns with Ferrero’s commercial policy and delivers optimal ROI
Approve payments and tie spending to business-driving activities
Communicate agreements and action plans to sales teams for market deployment
Monitor in-store execution and coordinate with teams to ensure alignment with national plans
Evaluate proposals from sales teams and approve activities in line with policy
Track key performance indicators (KPIs) for assigned customers
Resolve issues at the national level and oversee invoice approvals

About You:

University degree in Business or respective field
Relevant experience in account management, sales, with in-depth market knowledge: traditional and modern trade, impulse channels, portfolio management, commercial logistics, sales and merchandising processes
Strong analytical, negotiation, leadership, and people management skills
Proactiveness, dynamic approach, team orienteation, responsibility and drive for results
Ability to work under pressure and meet deadlines
Fluent in English, Chinese is considered a plus
Proficiency with MS Office tools

Our Benefits & Perks:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

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