Channel and Category Assistant Manager, Southeast Asia

Job Location: ​Singapore​

Singapore

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role of the Category & Channel Assistant Manager, Southeast Asia is responsible for the end-to-end management of the biggest category in Ferrero. This includes developing and implementing strategies to maximize profitability, driving sales, and meeting business objectives. The role involves collaboration with cross-functional teams, suppliers, and stakeholders to ensure the success of the assigned category & channel.

Main Responsibilities:

Category and Channel Growth Plan:

• Develop and implement a comprehensive category & channel strategy aligned with overall business objectives
• Work in close collaboration with the Consumer Shopper Understanding team to conduct market research to identify trends, consumer preferences, and competitive landscape to identify category and channel opportunities and challenges
• Translate insights into instore drivers and create a picture of success and work on the development of a Category Execution Playbook, which in turn could be used as category and channel guidelines in the different markets

Performance Analysis:

• Analyze sales data and performance metrics to optimize the categories and channel’s performance including share movements, price movements and competition updates
• Provide monthly analysis and identify opportunities and areas for improvement for the category and channel, which should be shared on regular basis to relevant stakeholders

Product Assortment:

• Determine the product assortment within the category and channel, considering market demand and company goals
• Work in close collaboration with the marketing and country trade marketing team to drive the introduction of new products by projecting the volume assumptions and being part of the creation of the business case
• Provide launch guidelines like planogram recommendations and insights for strong selling argumentation, which should lead to the final preparation of any new market entry
• Facilitate new launches in the different markets, and manage the lifecycle of existing products

Supplier Management:

• Be responsible for designing point of sales materials for a specific brand for the Southeast Asian markets (centralized materials)
• Work in close collaboration with the marketing and sales team
• Build and maintain strong relationships with suppliers and monitor supplier performance, implement improvements as needed in close collaboration with the Point of Sales Manager

Cross-functional Collaboration:

• Collaborate with sales, marketing, and finance teams to achieve overall business goals
• Communicate category insights and updates to relevant stakeholders and implement corrective actions as needed

Who we are looking for:

• University degree in business, marketing, or a related field
• 5+ years of proven experience in category management in FMCG
• Good understanding of retail, familiarity with market trends and industry dynamics
• Strong analytical, strategic and critical thinking skills
• Solid business acumen, good project management skills
• Ability to read data and transform it into the business insights, advanced storytelling skills
• Excellent influencing, communication and presentation skills
• Ability to work collaboratively in a cross-functional environment
• Strong experience with Nielsen, other data sources are considered of a strong plus
• MS Office advanced user
• Fluency in English, written and spoken; other languages are considered a plus
   

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work.  Employee contribution and engagement at Ferrero is based on three dimensions:  individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member.  Demonstrate great organizing skills and an ability to collaborate will help you in building your position among stakeholders and achieve team goals.