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Assistant Brand Development Manager, Ferrero Asia Pacific - Premium Chocolates

Job Location: ​Singapore​

Company description


Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement


Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:


Ferrero Premium Chocolate is the flagship portfolio for Ferrero Asia Pacific (FAP).  Ferrero Rocher, one of the most iconic brands of the range, was created in 1982 in the small Piedmont town of Alba, Italy, with the desire to make all the pleasure of a sophisticated chocolate speciality accessible to everyone. Initially sold in Europe, Ferrero Rocher soon became the favourite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across 5 continents.


This role is part of the FAP Brand Development team on Premium Chocolate that will lead regional communication development, portfolio analysis and planning, cross-market creative synergy and various business presentations to key stakeholders.


This role assists the FAP Head of Brand Development and the FAP Brand Development Manager on regional strategies and implementation across all APAC markets – Australia, New Zealand, Korea, Hong Kong, Taiwan, Japan and South East Asia, including Singapore, Malaysia, Thailand, Philippines and others.  With his/her flawless execution, he/she is a key contributor to both short- and long-term brand success in both quantitative (market share) and qualitative (brand equity) perspectives.

Main Responsibilities:



  • Ongoing monthly tracking of regional brand performance across both Nielsen, IRI and consumer research data (GAT)
  • Work closely with the local Brand Building teams to gather their insights on brand performance regularly, and translate into regional business review analysis
  • Lead bi-weekly regional marketing sessions to share cross-market initiatives, best practice and key information to the local Brand Building teams
  • Present and share regional brand performance and festive KPIs regularly with the AREA Marketing team & Management team
  • Understand brand guidelines thoroughly and provide constructive input on local creative proposals from Brand Building teams to defend brand equity and visual identity as well as to create regional synergy



  • Develop regional brand strategy short term (1-yr) and long term (3-yr) for BGT sessions (setting clear KPIs, Market and Project priorities) 



  • Conduct regular regional portfolio analysis on profitability, volume and cost evaluations
  • Work closely with local Brand Building teams to understand their market needs and gaps in range optimization
  • Develop the short term (1-yr) and long term (3-yr) regional solutions on range synergy across markets and proposals on efficiency improvement.  
  • Provide regular updates on regional portfolio overview and presentations to AREA Marketing and management team.



  • Conduct ad hoc, regional, or country specific analysis to identify market gaps and size of prize.
  • Work closely with research team for qualitative and quantitative consumer research to evaluate NPD and/or brand extension potential
  • Provide regional proposals on long term NPD launch roadmap with concrete business KPIs to AREA Marketing



  • Develop regional, omni-channel communication including TVC and digital videos and festive visual master of POSM for APAC region from scratch including agency brief, brand strategy, budget planning and market roll-out roadmap
  • Understand local market needs comprehensively and identify regional synergy opportunity across cultures and festival
  • Content management; maintain comprehensive lists of key communication assets utilized across reginal. For assets developed by FAP Brand Development team, manage usage rights/fees involved
  • Manage all key stakeholders such as creative agency, local Brand Building teams and AREA Marketing for flawless and timely execution
  • Monitor and evaluate pre- and post-campaign performance as a region



  • Lead annual packaging design project from start to finish for key festive hero packs with strong business impact across APAC to boost festive relevance and maximize market share
  • Lead regional premium giveaway design and production to secure strong branding in in-store promotions
  • Manage carefully all key stakeholders such as creative agency, production vendors, lab-test institutions for quality certification, local Brand Building teams, product documentation team, packaging team, compliance team, quality team, graphic chain team, legal team and others for flawless and timely market launch



  • Manage brand budgets across markets
  • Oversee POs, invoices and ensure accurate and timely payments

Who we are looking for:


  • Strong academic qualifications 
  • Strong creative and aesthetic sense 
  • Strong analytical and problem-solving skills
  • Team player with strong interpersonal skills and communication skills
  • Agile and adaptable in a fast paced and continuously changing environment; willing to learn and open-minded 
  • Excellent project and time management
  • High sense of responsibility and proactiveness
  • Familiarity with Nielson Answers and SAP PO system is preferred
  • Fluency in English is a must, preferred if also fluent in other APAC languages such as Mandarin, Cantonese, Korean or Japanese (not mandatory) 
  • Regional experience is welcome
  • We prefer applicants with Singapore Citizenship and Singapore PR

How to be successful in the role and at Ferrero:


Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 


You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products.  Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.