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Senior Consumer & Shopper Understanding Manager

Job Location: ​Singapore

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

Main Responsibilities:

The purpose of this role is to lead the Consumer Insights team and lead Consumer Insights-related matters for Ferrero Acia Pacific (FAP), which includes ANZ, SEA, HKTW, JPKR across the different brands Nutella, Kinder, Ferrero Rocher, Tic Tac, etc.

Who we are looking for:

Someone who has the following knowledge/skills:

Technical Skills:

Must Have:
•Minimum 8 years in consumer insights (client-side or agency)
•Extensive experience leading BOTH quantitative and qualitative research projects
•Hands on experience in business intelligence/analytics
•Excellent consolidation skills; ability to integrate information from multiple sources and create clear, simple, coherent, logical conclusions, insights, and recommendations;
•Ability to tell stories via data and insights
•Significant on-the-ground experience in Asia

Nice to Have:
•Bachelors Degree in a quantitative field a plus (Engineering, Economics, Statistics, etc.)
•Experience in a regional FMCG role a plus
•Experience in digital a plus
•Experience with data visualization a plus


Soft Skills and Management Skills:

•Excellent communication (oral and written) and presentation skills; ability to influence business teams and stakeholders
•Collaborative and ability to work in a multi-functional team
•Good listener
•Strong work ethic
•Effectively works in a matrix organization (Area, Region Clusters) and patient with multiple alignments
•Organized and attentive to detail
•Positive mindset, open minded and curious, adaptable to changes

People management experience is required.


About the Role:

Specifically, the Senior CSU Manager will:

◦Plan and own Consumer Insights projects together with key stakeholders and with the support of the Consumer Insights Team
◦Answer business questions through research, analysis, and consolidation of existing information
◦Directly influence business strategy, communications, pricing, media investments, retail, go to market, etc. via insights
◦Drive insights into action that improve business results
◦Lead and manage the Consumer Insights Team
◦Manage and track the Consumer Insights budget
◦Report into the Head of FAP CSU

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.