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(Senior) Customer Business Development Executive - Shenzhen


Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

About the Role:

Increase sales of Ferrero products in the assigned territory through developing qualitative and quantitative distribution and achieving Building Blocks targets.

Main Responsibilities:

Business Management:

• Master the Ferrero sales call process
• 完美执行费列罗的门店拜访流程

• Ensure the achievement of the sales targets related to the assigned stores
• 确保负责门店销售目标的达成

• Identify and communicate business development opportunities
• 发现并促成生意发展机会

• Negotiate at the store level according to the Company guidelines (i.e.: secondary placement…)
• 根据公司指引在门店层面进行谈判 (例如: 二次陈列位置等)

• Provide the store with the right suggested order
• 为所负责门店提供合理订单

• Track the performances of the stores
• 追踪门店的业绩表现

• Implement Ferrero guidelines and central agreement in the stores reaching target of distribution, freshness, quality, stock levels, secondary placement, consumer prices, check-outs
• 在门店执行公司的指引及与总部达成的协议,以完成各项业绩指标,如:分销、新鲜度、品质、库存水平、二次陈列、价格、收银台陈列等

• Perform merchandising activities  (visibility, F.I.F.O., slim control, quality ….)
• 确保陈列活动(可见性,先进先出,产品控制,品质保证等)

• Coordinate merchandisers (coaching, managing and control of the MDR…)
• 协调理货员(辅导, 管理和监控理货员…)

• Build and maintain a constructive relationship with the store manager
• 与门店主管建立并保持良好的客情关系

• Management of returns
• 管理退货

• Store warehouse control and stock counting (wh and store)
• 门店仓库管理及盘点

• Solve problems at the store level
• 解决门店层面的问题

• Other tasks assigned by line manager or company
• 完成直线经理或公司给予的其他任务

Who we are looking for:

* Chinese Local Labor contract with local salary & benefits package will be offered for this position.

** Proficiency in English and Mandarin speaking.


Sales skills; negotiating skills, KAM skills, Market Knowledge: Traditional & Modern Trade, Impulse Channel; Ferrero Portfolio; Ferrero Commercial Policies; Channel & Customer Plan; Commercial Logistics; Sales, Field & Merchandising Processes

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.