EC Marketing Manager - Trade & Planning

Job Location: ​Shanghai

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Manage O2O Marketplace (Instant Commerce) marketing activities in alignment with the company marketing guidelines and O2O strategy to enhance brand equity as well as to achieve sales, profit and market share targets within the selected product portfolio. Develop insights relevant for O2O platforms and closely collaborate with Marketing and Sales team in order to develop specific channel guidelines.

Main Responsibilities:

• Develop O2O channel strategy and Online content

• Campaigns and Promotion Activities

• Ecommerce data analysis insights development

Who we are looking for:

Professional Competency

1. Marketing experience, especially 2-3 years in Customer/Shopper marketing
2. Knowledge of Marketing Tools
3. E-market & O2O platforms knowledge

General Skills

1. Has strong data based analytical skills 
2. Proactive, dynamic, responsible, able to work under pressure and meet deadlines
3. Project control experience
4. Strategic influence skill
5. Be fluent in oral and written English

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.