Senior Regional Trade Marketing Manager - East
About the Role:
The main purpose of the role is to implement the Channel strategy and Below the Line activity plan on a regional level in collaboration with Sales and Marketing, in order to support the assigned region to achieve business objective.
Main Responsibilities:
1. Trade Marketing Implementation
- Responsible for implementation of major national POS (Point of Sales) activities;
- Define regional POS activities and make sure they are correctly implemented;
- Define promoter system, planning, approval, collecting and analyzing data on promoter availability; promoter management;
- Analyze the efficiency of the campaigns and identify improvement opportunities.
2. Marketing Project Support
- Prepare proposals of POS for market tests, prepare listing and POSM;
- Complete random check of the execution, consolidate feedback from region and report to National Trade Marketing (National TM);
- Consolidate market tests reports and submit to Marketing, regularly submit Marketing competition reports to National Trade Marketing.
3. POS Materials Management
- Provide to National TM quantity and types of POSM on an annual and regular basis to ensure correct stock of POSM;
- Check and confirm to National TM payment of the delivery and acceptance of POSM, take actions on POSM issues, track and report usage.
4. Sales Support
- Provide information developed by National TM to local sales function and provide instructions on execution, developing specific regional sales arguments;
- Support Regional Key Account Manager in the negotiation with main clients providing market data and analysis by channels and types of POS.
5. Trade Spending Budget Control
- Manage campaigns budget;
- Monitor and track regional trade expenses, control budget, analyze trade spending efficiency on a regional level, propose modifications.
6. Team Management
- Permanent coaching and individual evaluation and development of the knowledge and relevant skills of every team member, lead their performance evaluation process;
- Build team’s talent pipeline.
About You:
- Bachelor degree and above, fluent in English, familiar with MS office;
- FMCG industry experience and knowledge in Trade Marketing, Sales, Key Account, Merchandising, Category Management;
- People management and cross functional project management skills, leadership skills, strong analytical skills;
- Self-motivated, able to work under pressure, good team motivator.
Our Benefits & Perks:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.