Senior Digital Marketing & CRM Manager
Shanghai
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Purpose of the Role
To lead the digital marketing for the Premium Chocolate Category, to drive the deployment of digital strategy and content creation following the general Brand strategy and being consistent with offline Brand positioning, to build cross channel (online/offline/social/digital) CRM/membership programs to increase consumer loyalty and engagement which also drives direct linkage to sales performance.
Main Responsiblity
- Lead Premium Chocolate social strategy, KOL strategy and KOL content
- Lead to manage social media account (Wechat, Red, Douyin)
- Lead to launch WeCom and WeCom operation
- Lead CRM strategy, and support 3 D2C platforms (Tmall, JD, WeMall)
- Support digital acceleration E2E
Who we are looking for:
- 8+years experience as a Marketing & Communications leader - related professional experience preferably in food industry or digital agency.
- Experience using social media, online tools, and/or mobile technology to promote organizational goals and mission.
- Experience of playing a key role in managing an organization’s online corporate web presence, either internal or external.
- Extensive experience in all aspects of understanding and maintaining on-line marketing strategies to meet organizational objectives.
- Strong understanding of customer and market dynamics and requirements.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.