Senior Channel Development Manager - Traditional Channel
About the Role:
- To drive the business by deploying channel Strategies, defining and developing efficient distribution model and display visibility standard by coordinating inputs from Marketing and Sales, Group and external best practices.
- To develop the channels to define the business opportunity and developing the coverage model and investment mix.
- Plan, Communicate, Coordinate and Coach across trade management and development, trade consumer promo, POSM and category SKU development and management
Main Responsibilities:
Channel Strategy Development
- Define the channel strategy planning trade marketing initiatives for the assigned category or channel
- Defines building blocks KPIs by Channel / type of POS (distribution, freshness, visibility, price consumer, display)
- Define and implement tools to support strategic development of the retail mix: spaces, exhibits, promotion, POS Materials, planogram (shelf, off shelf, check out, displays)
- Develops channel annual and monthly sales activity and marketing support plan (Canvas, monthly highlight) including support for new initiatives, launches
- Develop the business story based on shopper behaviour understanding
- Define the business opportunity for the emerging channels
- Test the business model in pilot cities, include coverage model, product mix and promotion mechanism.
- Key window for SPE Projects implementation and coordination with KA whenever sales involvement is necessary.
- Continuously optimize the test model and develop the channel strategy to roll-out
- Customer development in a specific channel
Trade Implementation
Trade Expense Budget Management
About You:
- Trade Marketing , Sales field, KA, Merchandising, Category Management processes and practices;
- Market Knowledge: impulse channel, new channel development
- Account management and distributor management
- Understanding of Commercial Supply Chain process
- Cross functional projects management skills, leadership skills, strong analytical skills;
- English– fluent
- MS office advanced user
Our Benefits & Perks:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.