OOH Manager
About the Role:
Accelerate OOH channel business growth and new channel and customer development, build year on year strategy development plan and evolution in OOH Channel.
Main Responsibilities:
OOH Channel Development Strategies
- Ensure the Sales Volume of current OOH Channel Horeca keep continues growth;
- Continuously develop business opportunities in OOH channel, build up new channels gradually;
- Define trading term, prices structure and trade support such as POSM with cross functional teams, for different channel and customer.
OOH Channel Management
- Lead the new customer & business development in OOH channel including Horeca channel and other sub channels. Through close work with cross function team.
- Coordinate with other functions such as field sales and Supply chain, to ensure aligned KPI delivery;
- Monitor and maintain channel price standards, manage annual trade expenses to control the ROI.
Customer & Distributor Management
- Develop strategic relationships with key customers/distributors based on a depth understanding of the requirements of OOH channel business.
- Lead annual negotiation of channel customers/distributors and sign up annual contract for channel assigned, to deliver annual volume/value objective within the budgeted cost.
- Monitor and control customer inventory, control and supervise terminal prices and customer expenses.
- Other tasks assigned by line manager or company
About You:
- At least 6 years experience in FMCG sales, with at least 2 years of distributor management or OOH channel management in FMCG;
- Bachelor’s degree;
- Strong selling and negotiation skill;
- Good knowledge of Consumer Insights/Market research, experience in distributor management is a plus;
- Excellent communications skills in English and Chinese, written and oral.
What We Offer:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.