B2B Multi-channel Manager

Job Location: Shanghai

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Support Senior OOH & B2B Multi-channel Manager to accelerate OOH & On-the-go channel business growth, including but not limited to Gifting and Corporate Purchasing system, to deep dive special channel and customer development, finding more business opportunity to drive sales contribution.

Main Responsibilities:

Support B2B Multi-channel Development

  • Responsible for OOH & B2B Multi-channel gifting and corporate purchasing business with maintaining current business momentum and develop more opportunities with new products listing at the same time;
  • Continuously assist to develop business opportunities in special channel, build up new channels gradually in align with the OOH & B2B Multi-channel strategy

Customer & Distributor Management

  • Assist to maintain strategic relationships with key customers/distributors based on a depth understanding of the requirements of foodservice business.
  • Coordinate annual negotiation of channel customers/distributors and sign up annual contract for channel assigned.

Who we are looking for:

  1. 3-5 years’ experience in FMCG sales, with at least 3 years of special channel management in similar industry.
  2. The experience handling Gifting/Welfare business is mandatory, new products listing and new customer development experience is in priority.
  3. Strong selling and negotiation skill
  4. Good knowledge of Consumer Insights/Market research, experience in distributor management is a plus.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.