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Brand Manager

Job Location: ​Shanghai​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

If you love our brands and products and understand the mission of bringing joy and indulgence to our consumers, this role can interest you!  As a Brand Manager, you will significantly contribute to growing market share and competitively positioning our brands.  You will be developing strategies for Brand(s) by developing and implementing ideas and projects.  You will aim high and achieve goals together with your team.  

Main Responsibilities:

End to End NPD management (Short/Mid-term)

  • Define the critical PPA(price pack architecture) for specific channel in appropriate price corridor to drive incrementality.

  • Co-work with different functions to work out solutions for the NPD, key stakeholders include but not limited to Finance(Controller), PFM, DPU, Legal, Supply Chain, Quality, Demand Planning, 3PO (third-party Operation), Procurement, etc

  • Facilitate with Global Area team for key product information downloading

  • To secure NPD launch, need to engage with TMKT & sales for product selling and corresponding MKT asset development, including but not limited to Visuals, PDP, videos.

Promotional Market Planning (Short-term)

  • Drawing up the robust marketing plan in their different forms and presentations, detailing the promotional activities to be carried out during the various phases (monthly, etc.)
  • Work together with TMKT to develop strong selling-story for sales team to implement
  • Ensure liaison with the Sales Management team to evaluate plans and obtain feedback via team working with TMKT

Package and other design (Short-term)

  • Propose and share new projects intended to result in new formats and new packaging designs

  • Supervise the implementation of the main projects while verifying that any stated guidelines are applied

  • Lead Commercial Innovation (Seasonal Sleeves-CNY/MAF) and other product/POSM designs, with guidance from line manager

Test Management (Short-Term)

  • Manage products tests results in accordance with Ferrero group guidelines

  • Ensure and verify the results of market tests including product freshness, stock management

Market/Consumer/Competition analysis (Short/Mid-term)

  • Manage marketing research activity in order to organize continual reporting on the performance of Collection/RAF products vs competitors' products (Nielsen figures on market share, etc., penal data), research on the behavior patterns and changing tastes and preferences of consumers, specific analyses with regard to projects of particular importance.

  • Independently conduct data mining to figure out issues or opportunities; work together with line manager to form a plan to tackle the issues, or grasp the opportunities

  • Understand consumer trends, the competitive scenario, and provide inputs to identifying new business opportunities.

Product Line Marketing Strategy (Mid-term)

  • Develop brand strategies based on consumers, category trend and competition

  • Ensure that the marketing strategies (product positioning, benefits, pricing, reference targets) are coordinated and harmonized with global guideline as well as local relevancy (markets, customers, distribution channels), in compliance with the policy of strategic alignment. 

  • Deploy brand strategies to ensure the clarity of message delivering across the entire organization

  • Manage the category marketing budget within agreed limits

Communication and Advertising Strategy (Mid/Long-term)

  • Share the responsibilities to develop powerful contents (TVC, digital assets, KV, etc) which will be advertised based on media strategy

  • Shared the joint responsibilities to drive strategic alignment with global and central key stakeholders

Who we are looking for:

  • Marketing background with good business acumen
  • Can work independently with less supervision
  • Communication skills, mechanism and technique
  • Strong problem-solving skills
  • Understand trade structure and sales operation
  • 2-6 years working experience 
  • Fluent English

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

 

You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products.  Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.

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