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Assistant Consumer Shopping Understanding Manager

Job Location: ​Shanghai​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

If you are passionate about our brands and products and have a head for research and discovery, this role might interest you! As an Assistant Consumer Shopping Understanding Manager you will support business development by integrating and analyzing data from different internal and external sources and leading ad-hoc researches for channel / consumer/ shopper/ customer understanding, and analyze and conduct research to understand market and consumer behavior patterns to support business development. The role is aimed to contribute with insights on trends, projections, competitive performance drivers and drainers.

Main Responsibilities:

BRAND PARTNER IN ALL RELATED RESEARCH FUNNELS

  • Consumer insight: 
    • Conducts 360-degree brand audits and timely diagnoses by reviewing brands' key initiatives/activities based on multiple data sources including business performance data, GAT (BHT) tracking, social listening, ad-hoc projects. 
    • To support on Quali & Quanti creative copy validation (Quali + Quanti), provide actionable insight for campaign excellence. 
    • To support line Manager to design, manage, execute transversal research projects such as Censydiam, U&A, social listening.
  • Business intelligence:
    •  BI data insights, including market trend, competition, brand opportunity exploration, leveraging internal/ external tracking data and consumer behaviour data, etc.
    • Provide monthly deep-dive reports based on group standard reports to cater for brands’ particular needs / points of interest.
  • Innovation development:
    • To support innovation research funnel, including concept/ product test, taste test, STM and related operation process, pre-launch and after-launch reviews and evaluation, etc.
    • To support on market test (SPE) in offline and online channels to assess the NPD potential. To collect, check and analyse the market & consumers data and validate market test objective and result. 
    • Perform ad-hoc topic/trend analysis to support brands’ business needs and initiatives.

COORDINATE THE BUDGET MANAGEMENT AND DRIVE INTERNAL PROCESSES

  • Coordinate Agency pitch
  • Manager contract, PR/PO/GR processes
  • Provide monthly budget rolling and annual consolidation/ review 

Who we are looking for:

  • University degree, 3 years of relevant experience in market research function. 
  • Proficiency in project management experience and skills to market research.
  • Strong information integration, data analysis and interpretation skills.
  • Experience in managing innovation and innovation funnel is a strong plus
  • High result orientation and strong sense of responsibility, ability to lead the change.
  • Quick learning ability, dynamism, proactiveness, drive for result
  • Fluency in written and spoken English and Mandarin

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 
To better understand our consumers and business environment we need your ability to make sense of the external market, a global mindset and the ability to benchmark Ferrero products against the competition, internally and externally. Combining this with analytical and critical thinking, you will help Ferrero in generating visionary and actionable insights and driving change. Employee contribution and engagement at Ferrero is individual, team and organisational based, so you should have the ability to work independently as well as manage your team and stakeholders.

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