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Assistant Consumer Shopping Understanding Manager

Job Location: ​Shanghai​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

If you are passionate about our brands and products and have a head for research and discovery, this role might interest you! As an Assistant Consumer Shopping Understanding Manager you will analyze and conduct research to understand market and consumer behavior patterns to support business development. The role is aimed to contribute with insights on trends, projections, competitive performance drivers and drainers.

Main Responsibilities:

CORPORATE BUSINESS INTELLIGENCE SUPPORT

  • Develop and implement BI strategies that align with the organization's business goals and data-driven decision-making needs.
  • Identifies and executes the most relevant topical analysis by synthesizing multiple data sources to inspire new business strategies and opportunities.
  • Monthly monitoring and understanding of category movement, key players performance and sub-channel dynamics and for innovation categories to identify potential opportunities. 
  • Preparation of bi-annual review to understand category landscape, trend update, key brands portfolio/hero SKU, channel evolvement, etc.
  • Collaborating with team members to understand the data needs from brands and provide deep-dive reports based on group standard reports to cater for brands’ particular needs / points of interest.
  • Prepare data for insight conversion, by integrating data from external resources (research agencies, consultant, institute, etc.) to pulse the volatile shopper and digital/EC environment

SHOPPER ASSETS MANAGEMENT

  • Manage shopper asset tagging and consumer segmentations.
  • Handle SKU and occasion mapping.
  • Handle first-party data usage requests.
  • Authorize on secure multiparty computation platform.
  • Shopper assets review and analysis

COLLABRATION THE BUDGET MANAGEMENT AND DRIVE INTERNAL PROCESSES

  • Collabrating agency pitch to meet enhanced sell-out data granularity needs (SKU, pack formats, volume, price)
  • Manager contract, PR/PO/GR processes
  • Provide monthly budget rolling and annual consolidation/ review. 
     

Who we are looking for:

  • University degree, 2-3 years of relevant experience in research function.
  • Proficiency in both BI and Shopper assets management (CRM related) experience and skills.
  • Strong information integration, data analysis and interpretation skills.
  • High result orientation and strong sense of responsibility, ability to lead the change.
  • Quick learning ability, dynamism, proactiveness
  • Fluency in written and spoken English and Mandarin

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

 


To better understand our consumers and business environment we need your ability to make sense of the external market, a global mindset and the ability to benchmark Ferrero products against the competition, internally and externally. Combining this with analytical and critical thinking, you will help Ferrero in generating visionary and actionable insights and driving change. Employee contribution and engagement at Ferrero is individual, team and organisational based, so you should have the ability to work independently as well as manage your team and stakeholders.

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