(Senior) Corporate Communication Manager

Job Location: ​Shanghai

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

This role will be responsible for developing and implementing corporate communication strategies that strengthen corporate branding, promote and protect corporate reputation, focusing on social media activation, transformation, and acceleration. The ideal candidate will have a deep understanding of both corporate communication principles and the Chinese market, culture, and regulatory environment..

Main Responsibilities:

Strengthen corporate brand, promote and protect corporate reputation

• Contributing to corporate communications strategy in China, aligned with plans and objectives of Ferrero brands, as well as that of the local market.
• Implementing communication campaigns to support initiatives, campaigns related and broader cross-functional efforts
• Initiate and draft speeches, media releases, briefing notes, social media posts, live stream scripts, and reporting of activities.
• Build, manage, and maintain the communication contents in China in line with Group guidelines to support external communications by various functional teams

Brand PR & Category Promotion

• Partner with brand teams to lead communication and devise key messaging for key BSR programs.
• Acting as a gatekeeper to provide valuable intelligence and quality advice on brand communication activities including but not limited to brand endorser screening and cultural sensitivity checking on marketing materials (website, PDP, packaging AW, Social content). 
• Formulate a comprehensive category education communication strategy in line with the company's brand image and values, ensuring consistency with the overall corporate strategy.
• Implement the category promotion strategies, develop educational contents, and publicize through omni-channels

Media and KOL relationship 

• Build and maintain strong relationships with media representatives and manage a portfolio of KOLs 
• Liaising with media, both proactively and reactively, leading and handling crisis and issues management communication responses including but not limited to brand endorser related and marketing communication related issues.

Own media management

• Activates omni-channels of corporate own media, keep increasing follow, like, reprints, and total social media buzz with majority positive sentiment.
• Works closely with other communications team members to ensure coordinated and aligned efforts and results on corporate branding and profiling.
• Performs other related duties regarding stakeholder relationship and project management as assigned

Who we are looking for:

• University degree, preferably with major in communications, journalism, translation or related disciplines
• Over 8 years of solid corporate communication, media relations, and social media operation experience. In-house experience in FMCG, retail or/and food industry is an added advantage
• Excellent command of written and spoken English and Chinese. Strong communication, writing and editing skills
• Problem-solving mindset and skillset, strong interpersonal skills
• The ability to work effectively in a fast-paced, dynamic environment, with the agility to respond to new and changing requirements based on both market and company environments. 
• Open-minded with continuous improvement mindset. Good learning agility and embracing change.

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How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.