Senior Korea Country Brand Manager, Kinder

Job Location: ​Seoul​


Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role is responsible for leading key category for the South Korean market: Kinder. This role is in charge of planning, executing, and assessing annual plan for the brand with the facilitation of the Regional Category Manager. The role covers a full brand scope with high focus on delivering the holistic 360 marketing plan including above the line and below the line programs and events, portfolio review, budget accountability, activity ROI assessment, P&L, inclusive of packaging requirements, coordination with media team on ATL support and other.

Main Responsibilities:

  • Provide comprehensive understanding, tracking and sharing across markets. Analyze data, identify gaps and propose new solutions to drive business and brand growth
  • Work closely with the Regional Marketing Team to share and obtain best practices, provide and request information as needed
  • Present and share brand performance on a regular basis with the Management team, Sales & Commercial team, Distributor Team
  • Contribute to the marketing strategy development. Provide insights and play the key role in defining brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget
  • Participate in preparing key strategic plans defining volumes, P&L, activity plan
  • Effectively manage and execute to budget and on time all brand marketing activities
  • Execute new product market launches
  • Manage and execute timely delivery of media plans, working closely with media agency
  • Develop local and language adaptations to TV advertising, working closely with advertising agency
  • Develop and manage social media calendar and activations, working with social media agency
  • Develop, manage and execute events and activations for the brand, working closely with event management agency
  • Provide ongoing monthly tracking of brand performance across both Nielsen and consumer data
  • Manage carefully and to time the multiple RDP/packaging projects for the brand across the year, keeping all stakeholders a regularly updated on the progress of RDP development and flag issues on time
  • Manage brand budgets and provide updates on brand financials as needed (Budget, SAF (rolling forecast), A&P tracking) to the finance team
  • Show strong people management, contributing to team development and professional growth

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 


You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products.  Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.

Who we are looking for:

  • University Degree in Marketing, Economics, or related fields
  • 10+ years of relevant experience in FMCG MNC
  • Strong analytical ability and cognitive thought
  • Communication and collaboration skills with ability manage multiple stakeholders and synthesize their inputs
  • Ability to support interaction with multiple lines of reporting in a remote context. Previous experience in similar set-up is preferred.
  • Experience in managing multitasking projects and dealing with different teams
  • Agility and capability of adapting / multi-tasking in a fast paced and continuously changing environment
  • High sense of responsibility and proactivity i.e. anticipate problems and propose solutions
  • Advanced MS Office skills, familiarity with Nielsen Answers and SAP PO systems is preferred
  • Excellent interpersonal, communication and presentation skills in English