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Korea Country Brand Manager, Premium Chocolate

Job Location: ​Seoul​

Seoul

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role is aimed to cover the full brand management scope with a high focus in delivering a holistic 360 marketing plan which includes above the line and below the line programs, portfolio review, packaging artwork development as well as budget management. The role has a focus in leading cross functional teams (including Sales, Media, Consumer Insight, Legal, Finance, Supply Chain and Artwork planner) to collaborate and develop winning plans and execution for the brands in-market.

Ferrero Premium Chocolate is the flagship portfolio for the Ferrero company. Other than Ferrero Rocher, the portfolio includes Ferrero Tablet, Collection, Ferrero Origins.

Main Responsibilities:

 

  • Be responsible for the brand management through data analysis, and recommend action plans to drive brand growth

  • Provide ongoing monthly tracking and update of brand performance, including performance in Sales to Distributor, Sales to Trade, Sales to Consumers, and other consumer research data

  • Effectively manage and execute all brand marketing activities

  • Hold comprehensive understanding, tracking and sharing of competitor activities across markets

  • Support brand leader in developing brand objectives and targets, on a short- and long-term perspective, and present to the management/category team

  • Work with Sales, Trade Marketing, POSM production and Finance teams to develop P&Ls, pricing, volumes and manage launch and execution in market

  • Develop consumer activations and promotions, working closely with the cross-functional teams

  • Monitor and evaluate the success of the specific promotions and activations undertaken

  • Ensure that the execution of POSMs is in accordance with brand strategy and guidelines

  • Collaborate and align strategy and plans with Region marketing team

  • Work closely with the Product Flow Management and Legal team to manage the multiple packaging projects for the brands across the year 

  • Keep all stakeholders and management team regularly updated on the progress of artwork development

  • Work closely with the Supply Chain team to track and update stakeholders on the production, stock situation, and launch timelines across markets

  • Manage brand budgets

  • Provide updates on brand financials as needed (BGT, budget reviews, A&P tracking) to the finance team

  • Oversee budget phasing while managing POs, invoices and ensure accurate and timely payments

 

Who we are looking for:

 

  • University degree

  • Relevant experience in FMCG Brand Marketing, market knowledge in terms of consumers and FMCG dynamics

  • Strong marketing fundamentals and project management skillset

  • Solid numerical skillset and analytical ability, cognitive thought, high attention to details

  • Agility and capability of adapting / multi-tasking in a fast paced and continuously changing environment

  • High sense of responsibility and proactivity, anticipation of issues and proposal of solutions

  • Strong commercial mindset, ability to collaborate across functions and with multiple stakeholders

  • Good time management, ability to work efficiently, independently and within a team

  • Excellent interpersonal and communication skills

  • Advanced knowledge of MS Office tools, familiarity with Nielsen Answers and SAP systems preferred

  • Fluency in Korean and English, written and spoken

 

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Apply now »