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Assistant Trade Marketing Manager

Job Location: ​Seoul​

Seoul

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role is aimed to develop and fully implement integrated strategic shopper activity by brand/channel/customer cooperating with marketing and sales teams. The role is fully responsible for managing all the activities related to on/offline shopper activation such as: POSM development including purchase and management, in compliance with Group Policy, managing promoters, ensuring proper training on brand strategy and tight activity tracking, handles merchandisers’ activity coordination and monitoring.

Main Responsibilities:

  • Hold responsibility for yearly planning of instore and online activity for all brands/channels including e-commerce

  • Develop structured activation formats cooperating with Marketing and Sales team aiming at enhancing overall shopper experience at store level for all brands/channels

  • Enhance digital visibility customized to different platforms

  • Manage comprehensive analytical activation performance analysis aimed at identifying key strengths and improvement area to focus on

  • Define and implement tool to support strategic development of the retail mix : space, promotion, POS material, planogram (shelf, off shelf, check out, display) 

  • Work closely with BI to define best shopper activation scheme which generates the most value and efficient ROI by channel including ecommerce

  • Manage end-to-end the entire POSM, co-pack and premiums related to operations (development, purchase and production)

  • Work with external suppliers to ensure development of POSM single elements in fully compliance with internal policy

  • Define full year budget for POSM activities and manages purchasing within the assigned budget and in full compliance with internal guideline

  • Keep track record of POSM implementation and in-store activity

  • Provide technical information and training to field force regarding the activation formats and elements

  • Support sales team in the yearly negotiation with key suppliers POSM

  • Ensure effective usage of promoters via strong training and activity mapping by promoter/store

  • Develop and control a promoter scorecard to ensure the service is up to required standard

  • Track daily activities via physical store checks and other tools to ensure flawless execution during key seasons

  • Manage merchandisers activity in full alignment with sales team (channels/stores/etc)

  • Ensure daily tracking of merchandising activity and provide related tracking to the relevant business units and stakeholders

  • Provide support in the yearly negotiation with key suppliers of promoters and merchandising service

  • Manage the administrative tool for the budget spending, provide budget monitoring and PO management

Who we are looking for:

  • Bachelor degree in a business/marketing discipline

  • Relevant experience in Trade Marketing or relevant field, gained preferably in FMCG environment 

  • Strong market knowledge: Traditional & Modern Trade, Impulse Channel, Channel & Customer planning, Point of Sales materials

  • Strategic thinking with ability to establish long-term plan , analytical capabilities, insight orientated reporting, project management

  • Proactivity, accountability, resilience, dynamism and self-motivation, growth mindset, time management and good people management and interpersonal skills

  • Advanced MS Office skills

  • Native in Korean, fluency in English, written and spoken, is required

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

 

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work.  Employee contribution and engagement at Ferrero is based on three dimensions:  individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member.  A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.

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