Share this Job

Brand Manager Ferrero Rocher

Job Location: ​Senningenberg​
Company description - DO NOT EDIT

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

About the Role:

In the global pralines chocolate market arena, Ferrero Rocher is the number 1 in value market share and the only global brand with a sizeable market share in every key market. Ferrero Rocher is undisputedly one of the “lovebrands” of Ferrero: with its distinctive features, such as its UPS unique recipe, gold wrapping, and prestigious heritage, Ferrero Rocher is a truly key icon into the premium chocolate worldwide.

In order to keep a solid path of growth for the future, Ferrero Rocher must face some key global challenges: stronger competition, “premiumization” of other categories, and keeping up the pace of modernity as concerns premium features.

Ferrero Rocher must respond to those challenges staying true to its legacy values, defending and improve the quality of its USP taste experience, while increasing the contemporaneity and up to dateness of the marketing mix.

F. Rocher “core” is one of the key actors to face these challenges, and to think, build, manage, and share with company key stakeholders the global projects to nurture this amazing history of success.


Main Responsibilities:


In order to better respond to the Brand key global challenges, Ferrero Rocher core team will be reinforced with a new Brand Manager position, based in Luxembourg. This new position will report to one of the 2 Senior BMs Ferrero Rocher Core, that in turn is reporting to Ferrero Rocher core Global Brand Manager.



The objective of this new position is to:


•Reinforce and strongly improve the strategic and operational deployment of some of the current key projects
•Contribute to the ideation and development of new stream works to further grow the Brand



Key projects in scope with the new position are:

• Support Senior BM in developing the FR packaging sustainability project (full deployment of compact and gift
boxes launch plan, development of 360° communication contents)
• Support Senior BM in preparing the strategic framework to build the future F Rocher brand purpose communication platform
• Support the development of new edge packaging technologies to preserve product quality.
• Coordinate the management of Ferrero Rocher Core budget

Who we are looking for:

We are searching for candidates that want with a truly global mindset, working with a dynamic, proactive, and entrepreneurial attitude, wanting to give a contribution to continue Ferrero Rocher success story.

Seniority: between 4 to 7 years

Fluent in English, any other languages is a plus.


How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.