Associate General Manager - Consumer & Market Insights

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

This role is responsible for driving actions & generating Consumers and Market Insights for India Region. This is an important Region for Ferrero and is the center for tropical innovations for the company. The portfolio encompasses several categories within Sweet Packaged Foods making this an exciting and challenging opportunity. The role focuses on driving business growth and influencing decisions backed by actionable consumer and market insights. The role requires to lead and manage innovations, to bring in business intelligence and consumer insights.

Main Responsibilities:

• Be the voice of the consumer within the organization continuously driving consumer and customer understanding
• Lead end-to-end research funnel for the biggest contributing brand portfolio of the company. This includes partnering new innovations and succeeding with the current portfolio
• Continuously provide a solid understanding of structural category drivers, drainers, triggers, and barriers to help build a strong business
• Bring outside-in inspiration into the business. Continuously monitor competition, leverage social listening, and develop strong understanding of competition strategies across all elements of marketing mix
• Deliver insights on macroeconomic, market, channel, consumer trends and nurture business intelligence
• Co-build brand positioning and help bring them to life together with marketing teams
• Drive consumer centricity in innovation. Understand consumer food trends, unmet needs, sources of business, and implications on innovation
• Identify new data sources, tools to strengthen consumer and market understanding
• Partner Strategic Initiatives across brands
• Build and strengthen Shopper and Retail understanding across brands and channel
• Drive the business agenda of E-comm and Digital growth across brands by bringing in knowledge of market and consumer trends
• Support APAC MEA Area business on Cross Country projects
• Bring efficiency and agility in every day team functioning to allow time for value adding projects and tasks
• Support the digital transformation agenda of the company. Fully automate and digitize insights generation and drive business dashboards
• Embed and strengthen Ferrero CSU quality standards

Who we are looking for:

• Approximately 8-10 years of experience in a major FMCG company in the insights function or in a reputed research agency
• Qualifications- Bachelor’s degree from a reputable university; MBA in Marketing/Research
• Should have experience of using different consumer and shopper key research methodologies, Brand tracking, Nielsen Retail Audit tool; knowledge on e-comm and digital led growth and transformation will be preferrable
• Strong communication, presentation and strategic influencing skill. Ability to manage conflicts and influence business decisions backed by insights
• Strong managerial, leadership and people management skills
• Good at integrating multiple sources and telling a story
• Strong business sense, strategic and foresight thinking (limited to not only data or database expert and method oriented).
• Sound attention for details without losing focus on big picture
• Takes initiative with a “can do” attitude. Resilient, self-motivated and passionate
• Possession of highest personal integrity and standards
• Have a track record of working effectively in cross-functional teams and in matrix organizations

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

You will be part of innovative and ground-breaking initiatives. With an open mind, proactive approach and flexibility, you will be an invaluable resource.  By focusing on targets and thriving in a dynamic and fast-moving environment, you will contribute towards your own as well as your team's goals.  Employee contribution and engagement at Ferrero is individual, team and organizational based, so you should have the ability to work independently, as part of a team and build good relations with stakeholders at all levels.