Assistant Brand Manager
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
If you are crazy about our Brands and products, understanding the mission of bringing the joy and indulgence to our consumers and want to be part of this incredible process, this role can be interesting for you! As a Assistant Brand Manager you will develop, implement and monitor Brand Marketing Plans to achieve brand & sales objectives for the allocated brand. You will analyse results versus expectations and makes appropriate recommendations to drive future results in terms of Brand Market Share and KPIs
Main Responsibilities:
- Working closely with Market Research Team to track performance the brand (sell-out data, freshness, pricing, stock levels, market share, etc.) and on consumer behaviour (consumer preferences and changing tastes).
- Tracking maket campaigns like , Occasion Management, SKU performance and other KPIs for the Brand.
- Carry out the Nielsen Analysis and to share the finding with sales to develop further action plans on the same.
- Support Brand Manager in communication and advertising strategies, briefing the advertising agencies (copy strategy, positioning, communication strategy) with all information needed to produce effective commercials and advertisements.
- Liaisie with Trade Marketing and Logistics functions to monitor the sales plan and analyses deviations of the results.
- Liaise with Legal on the documentation and other legal related approvals.
Who we are looking for:
• MBA Degree in Marketing
• 4-7 years of Experience in Marketing
• Experience in the FMCG market would be a plus (Foods Preferable)
• Understanding of different markets and cultures
• Fluency in English
• Good skills in MS-Office applications (PowerPoint, Word)
• Advanced proficiency in Excel (i.e. pivot table, v-look up)
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
You will be part of innovative and ground-breaking initiatives. With an open mind, proactive approach and flexibility, you will be an invaluable resource. By focusing on targets and thriving in a dynamic and fast-moving environment, you will contribute towards your own as well as your team's goals. Employee contribution and engagement at Ferrero is individual, team and organizational based, so you should have the ability to work independently, as part of a team and build good relations with stakeholders at all levels.