Senior Brand Manager, Crunch
About the Role:
We have a current opening for a Senior Brand Manager, Crunch and are actively reviewing applications.
The Senior Brand Manager, Crunch works closely with their line manager and the leadership team to develop and execute growth strategies in line with the 5-year brand ambition. The role is accountable for defining and executing the Crunch strategy with a strong focus on driving both top- and bottom-line growth, while operating in a highly competitive environment with limited organizational prioritization.
This position requires the ability to maximize impact with constrained resources, identify non-traditional growth opportunities, and lead cross-functional collaboration across Global Category, Category Management, Trade Marketing, Sales Operations, and Sales Account Teams. The Senior Brand Manager is expected to operate effectively under ambiguity, demonstrate resilience and strong ownership in overcoming executional and organizational challenges, and ensure the brand remains consumer-centric, relevant, and financially sustainable over the long term.
Main Responsibilities:
- Understand brand and market dynamics and translate into growth strategies for the Crunch Core Brand, Buncha and Future Innovation Platforms
- Lead the development & execution of marketing strategies & plans for the brand to grow in volume & profit, and increase the long-term brand equity
- Anticipate category and consumer trends to identify future growth opportunities and inform innovation pipelines, assess potential for new product launches/innovation.
- Business reporting to regional structure and headquarters
- Nurture effective working relationships with internal and external stakeholders
- Maximize impact of limited marketing resources by prioritizing high-return initiatives across the portfolio. “Do more with less” approach
- Integrate consumer insights, market research, and performance metrics to continuously refine strategies and execution
- Anticipate category and consumer trends to identify future growth opportunities and inform innovation pipelines
- Act as a functional marketing leader, ensuring alignment between strategy, execution, budget, and operational feasibility
- Lead, motivate and develop team members
- Nurture an effective working relationship with business unit counterparts and lead proper field execution of marketing strategies.
- Lead, motivate and develop capabilities of the Brand Team (where applicable).
Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
About You:
- Master’s degree preferably in business/economics/marketing
- 6+ years of successful experience in FMCG brand management ideally in Food
- Passionate about brands & marketing
- High energy, drive & creative
- Highly adaptive to dynamic and changing environments
- Feels comfortable in complex matrix organization
- Strong analytical skills
- Structured & organized
- Ability to have a strategic overview and pro-active
- Excellent communication and interpersonal skills and an ability to influence internal stakeholders at all levels
- Strong problem-solving skills with comfort operating under ambiguity and competing priorities
- Agile, test-and-learn mindset with solid financial and ROI-driven decision making
- Experience managing head count
- Experience in Communication, creative development and managing creative agencies
- TitusLabsSignature, TextboxResult oriented
Our Benefits & Perks:
Careers with caring built in - discover our benefits here.
The base salary range for this position is $140,523 - 187,364. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.