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Marketing Intelligence Manager

Job Location: Parsippany, N.J.
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Ferrero is anything but ordinary! 

 

Ferrero is a global company that is privately owned by the Ferrero family.  The company has grown from the small Italian confectionary shop in Alba, Italy to become the third largest confectionary manufacturer in the world, producing famous market-leading brands such as Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Joy®.

 

With new innovations and exciting expansions plans in place, there has never been a better time to join the Ferrero Group and be extraordinary with us!

 

The Marketing Intelligence Manager will be applying analytical rigor to transform data into analyses and insights to improve decision making.  This person will also have the responsibility for driving value and insights through leveraging retail and household panel data standards as well as other Syndicated data suppliers within the U.S.  The position will report to the Marketing Intelligence Director and sit in our Parsippany, N.J. office.

Main Responsibilities:
  • Along with the Marketing Intelligence Lead, own the insights agenda for the Chocolate category to provide recommendations that lead to incremental, profitable growth
  • Thorough understanding of IRI/Nielsen data to champion analytics in a holistic way including deriving relevant insights related to the following: base business, market insights and combine with other insights partners in the organization.
  • Prepare and present strategic insights to support brand initiatives and drive “one version of the truth” across multiple levels of the organization.
  • Ability to present data & information in a compelling presentation in a logical, story board approach resulting in provocative business insights
  • Advanced analytics experience (e.g. Marketing Mix, Price Elasticity modeling), as the position is responsible for designing and executing all research needs under the direction of the Marketing Intelligence Lead.
  • Beyond providing insight that drives a business action, provides accurate and timely measurement of such business actions, fostering organizational accountability and continuous improvement.
Who we are looking for:
  • Bachelor's degree required, MBA preferred
  • At least 5 years of experience, preferably within syndicated data or other quantitative/analytical related area
  • Experience at Nielsen or IRI  with manufacturing experience a plus
  • Advanced knowledge of IRI/Nielsen systems/tools
  • Strong presentation skills and a story teller.
  • Strong interpersonal skills to build positive working relationships.
  • Advanced technical proficiency required along with adeptness on appropriate software spreadsheet/database packages
  • Excellent analytical skills – ability to understand business strategies, tactics & implement measurable research plans.
  • Understanding of marketing and sales strategy, planning issues, budgeting, priority setting

 

 

 

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.


Nearest Major Market: New York City
Nearest Secondary Market: Newark