Consumer Research Manager, Nutella

About the Role:

We have a current opening for a Consumer Research Manager, Nutella and are actively reviewing applications.

As the Nutella Consumer Insight Manager you will be the organization’s expert on U.S. consumer behavior, turning data into clear, actionable direction that shapes brand strategy and fuels growth. In this role, you'll ensure Nutella decisions are grounded in deep consumer understanding—identifying opportunities, anticipating market shifts, and elevating insight as a strategic driver across marketing, innovation, and communications.

By championing the voice of the consumer, your leadership will strengthen Nutella’s relevance, sharpen brand equity, and support initiatives focused on household penetration, brand consideration, and sub‑brand performance, reflecting the ongoing insight needs and strategic questions within the Nutella business.

This position is hybrid, and will be based out of our North American HQ in Parsippany, NJ.

Main Responsibilities:

MARKETING AND BUSINESS PARTNER

• Serve as the primary strategic thought partner to Marketing (Global and Strategy teams) by bringing forward consumer, shopper, and stakeholder perspectives to enable fact based decision making. Provide clear, insight driven guidance that strengthens innovation, communication, and go to market planning.
• Recommend, design, and lead the full research agenda for the Category, ensuring all initiatives align with category objectives, strategic priorities,  and the overarching Planning System. Act as the owner of insight planning, from scoping to delivery.
• Proactively support Global Brand Activation at the U.S. market level, contributing to the shaping of the BPS process and monitoring the performance of both Masterbrand and Sub Brand equities. Ensure ongoing visibility into brand health and demand space dynamics.
• Partner closely with Marketing to determine priorities, managing multiple workstreams simultaneously and providing clear, insight backed recommendations that guide strategic choices and resource allocation.
• Develop, maintain, and optimize all research instruments and tracking systems required to answer category questions, measure brand performance, and ensure continuity of learning over time.
• Identify, assess, and select best in class external research partners, serving as the primary point of contact and ensuring methodological rigor, quality, and alignment to business needs.
• Contribute to the annual insight budget, ensuring investments align with strategic priorities and are executed on time, within budget, and at the highest quality to maximize learning value.

RESEARCH AND PROJECT MANAGEMENT INSIGHTS

• Lead end to end research and market testing activities for the Category, ensuring seamless operational flow and strong alignment with all relevant stakeholders at the central and local levels.
• Validate and recommend the most appropriate research methodologies and testing criteria in partnership with the Category team, ensuring all approaches effectively address category objectives and strategic learning needs.
• Leverage quantitative and qualitative data, statistical analysis, and predictive modeling to generate fact based insights that guide decision making and strengthen overall business and marketing strategies.
• Oversee full execution of quantitative and qualitative studies, including drafting research briefs, defining preparatory materials, coordinating external partners, and ensuring high quality delivery across all phases of research.
• Translate research findings into clear insights, guidelines, and strategic recommendations that inform category strategy, brand positioning, communication development, and innovation pathways.
• Analyze results to identify category and brand performance opportunities, highlight risks, and propose actionable improvement plans that enhance brand equity and commercial outcomes.

About You:

Education & Experience

• 4-7 years of relevant experience
• Bachelor's degree required, Master's preferred

Deep expertise in research methodologies, such as: 

• Qualitative Research Methods
• Quantitative Research Methods
• Segmentation studies
• Advertising research
• Marketing metrics
• Questionnaire design
• Data coding and tabulation
• Brand Building/Foundations

Strong experience in:

• Strategic Planning
• Project management
• Proven ability to influence senior leaders and drive strategic outcomes
• Vendor management

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

Our Benefits & Perks:

Careers with caring built in - discover our benefits here.

The base salary range for this position is $106,000.00 - $143,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. 

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.