Brand Manager, 100G, Raisinets & SnoCaps

Job Location: ​Parsippany​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

You have always loved it, now be part of it! As the Brand Manager for 100 Grand, Raisinets, and SnoCaps, you will be integral to shaping the direction of these beloved brands, leveraging your expertise to spark innovation.

Working closely with Category Management and Trade Marketing, you'll help to craft compelling sell-in stories and toolkits that resonate with our partners. You'll oversee creative development, ensuring our messaging for these unique and classic brands is impactful across all touchpoints.

This position is Hybrid and based out of our HQ in Parsippany, NJ.

Main Responsibilities:

• In-depth market, competitive and brand analysis to assist in defining strategy 
• Analyzes competition, business and brand results to ensure strategies are working and objectives are being realized; recommending course correction where relevant
• Prepares and creates engaging, meaningful and persuasive presentations
• Owns and actively manages brand marketing budget 
• Leads qualitative and quantitative market research briefing through to interpreting results and making recommendations for innovation and renovation 
• Works closely with Category management and Trade Marketing to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation
• Leads agency partners in creative development, asset development and execution of consumer and shopper activation
• Ensures coherency across all consumer and shopper touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications
• Participates in brand and communication planning with interagency team
• Sets and tracks KPIs, offering recommendations for optimization of plans/assets
• Comfortable with multi-tasking in a fast-paced environment
• Inter-departmental engagement with Trade Marketing, Sales, Supply Chain, Finance and Legal to assist in the planning and execution of new initiatives
• Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs
• Leads presentations to senior management

Who we are looking for:

• Bachelors Degree in Business; Masters degree in Business is a plus 
• 4-6 years’ experience in consumer-packaged goods brand marketing
• Experience working with syndicated databases; i.e. IRI, ACNielsen 
• Ability to manage and prioritize multiple projects on schedule
• Possesses solid project management skills from planning stage to execution in order to achieve brand objectives
• Well-versed in Budget Management & Forecasting
• Understands nuances of food, drug, mass, club and e-commerce classes of trade
• Experience working in business unit/country team within a global organization is a must
• Passion, energy and drive to work with world-class brands
• Must be self-motivated and exhibit an entrepreneurial spirit
• Structured and organized in managing projects and timelines
• Excellent analytical skills upon which to base decision-making
• Business acumen, with a knack for turning data into insights and recommendations 
• Strong communication skills (verbal and written)
• Team player able to effectively interact and work with various functional departments
• Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook; SAP knowledge a plus

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.