Regional Visicooler Manager North

Job Location:Chennai

The headquarters is based in Chennai and will oversee operations in the southern region, specifically Tamil Nadu, Telangana, and Andhra Pradesh.

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Oversee the deployment and management of visi-coolers in the region, ensuring alignment with national strategies and effective stakeholder communication.

Main Responsibilities:

Visicooler Deployment & Maintenance:

• Lead the installation, maintenance, shifting and servicing of visicoolers across the region via third party co-ordination.
• Ensure timely rollout of new visicoolers to strategic outlets, maintaining accurate records of units in operation.

Collaboration with Sales Teams:

• Work closely with regional sales teams to identify priority outlets for visicooler placements.
• Downloading of cooler strategy, inputs, SOP and guidelines to sales team
• Provide the list of stores selected for the visicooler deployment with full details to RSMs and Head office.
• Lead the contract signature of the store’s owner or a legally authorized representative.
• Ensure alignment on cooler deployment strategy based on trade marketing plans and sales objectives.

Cooler Performance Tracking:

• Monitor the performance and productivity of visicoolers in terms of sales growth, stock turnover, and visibility.
• Review with sales team on target vs achievement  
• Report on visicooler efficiency and effectiveness through regular data analysis, highlighting areas for improvement.

Vendor & Supplier Management:

• Liaise with cooler suppliers, service providers, and maintenance teams to ensure smooth operations.
• Negotiate service contracts and monitor the quality of services provided by external vendors.

Stocks forecasting:

• Analyze the historical sales data and store-level performance to forecast stocks requirements. Share with RSMs and RTMMs
• Collaborate with sales and supply chain team to ensure optimal stocks level are maintained in visicoolers, reducing stock outs
• Adjust forecasts based on seasonality, promotional periods and cooler capacity ensure timely replenishment. 

Who we are looking for:

• Minimum Graduation with 3-5 years of experience in managing cooler or equipment distribution in FMCG, retail, or hospitality sectors.
• Previous experience in trade marketing or operations with a focus on equipment placement and management is preferred.
• Strong leadership and communication skills, with the ability to influence cross-functional teams.
• High attention to detail and problem-solving abilities.
• Ability to manage budgets, negotiate with suppliers, and maintain strong vendor relationships.
• Fluency in English, along with additional languages such as Tamil, Telugu, Kannada, and Hindi, would be an added value.

Referral Code: B

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.