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Trade Marketing Specialist

Job Location: Luxembourg

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Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

About the Role:

 

For our HQs in Luxembourg, we are looking for a Trade Marketing Specialist for our Travel Market function.


As a Trade Marketing Specialist you will be responsible for:

 

  • Supporting the Market in developing and implementing a sales strategy in the assigned Areas and Channels;
  • Assuring long term partnerships’ development with customers leveraging on an in-depth knowledge of their strategies and their shoppers while providing tools and means to activate Ferrero Category strategies in the point of sale while acting as a "process integrator";
  • Adapting Ferrero Group’s category strategies to fit local conditions (both in terms of categories and clients) in order to meet Company’s objectives in regard to volume and profitability (by Category);
  • Suppliers’ scouting and management in respect to the assigned Budget and GRC policies.

Main Responsibilities:

 

Main Tasks:

 

CATEGORY STRATEGIES & PLANS

 

  • Monitors and analyzes trade, competitors and shopper market data, in order to identify business opportunities and develop new Trade Marketing plans;
  • Develops innovative tactics to help retailers to meet their shoppers’ needs;
  • Develops effective medium- and long-term local strategies in line with the Ferrero Group Marketing guidelines;
  • Defines the Channel Vision for responsible categories;
  • Develops and implements cross Brand and cross Category integrated programs with retailers;
  • Implements appropriate Category development actions.

 

CHANNEL STRATEGIES & PLANS

 

  • Executes Channel / Customer performance and potential analysis;
  • Supports the definition of Sales strategies (assortment, trade investment, etc.) at Channel / Account level with the objective to maximize the business development and profitability;
  • Translates Marketing Plans to specific Channel / Customer plans (session plans, promotion, etc.) in line with retailers needs;
  • Supports Key Account Manager providing argumentation, in the development of joint business plans, monitoring performances of implemented plans at channel / account / Category level.

 

DISPLAY AND PROMOTIONAL DEVELOPMENT

 

  • Works with the Marketing Functions to devise and implement new promotional activities and display, on the basis of the needs collected;
  • Defines the placement guidelines for shelf, checkouts and second placement.

 

IN STORE ACTIVITY MANAGEMENT

 

Provides to Sales the best tools and means required for the implementation of the Marketing Strategy inside the point of sale by:

 

  • Coordinating the development of sales promotion activities, and the implementation of Trade Marketing initiatives;
  • Tracking store activities performances ensuring Company guidelines and timeline are met;
  • Providing to Sales Function effective information about products, promotional activities and display materials;
  • Collecting the Sales Function requirements and ensures the implementation of  initiatives and tailor-made activities for requiring Clients;
  • Ensuring the implementation of “on Point of Sales” activities, like promotions, placement, POP material, Point of Sales (POS) animation;
  • Developing field force supporting tools (e.g. catalogues);
  • Ensuring in store trials implementation;
  • Coordinating information flows between Marketing and Sales;
  • Scouting new suppliers and managing projects according to the assigned Budget in compliance with GRC policies.

Who we are looking for:


Profile:

 

  • Master's Degree in Economics, Business Administration, Marketing or related fields;
  • 4 to 7 years of work experience in Trade Marketing;
  • Good Communication and Organizational skills
  • Experience with Market research & analysis;
  • Analytical skillset and excellent numeric skills;
  • Knowledge of Marketing Strategies;
  • Dynamic and proactive approach;
  • Ability to work effectively in high-pressure situations within strict deadlines;
  • Ability to think critically and creatively.

 

IT Skills:

 

  • Proficiency in MS Office skills;
  • Knowledge of SAP ERP (as a user) will be considered a plus.


Languages:

 

  • Fluency in English;
  • Any other European language will be considered a plus.

How to be successful in the role and at Ferrero:

 

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.