Ice Cream Brand Manager - Local brands
Job Location: Luxembourg
Luxembourg
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
Ferrero Luxembourg HQ is currently looking for an Ice Cream Brand Manager dedicated to Local Brands (e.g. Pocket Coffee, Yogurette, etc.) who will support the Senior Brand Manager Ice Cream – Premium Chocolate & Local Brands in managing and developing the category.
Main Responsibilities:
In this role, you will support the Marketing Team in developing the 3-year plan and activity grid, including proximity innovation (e.g. new product flavors), packaging development, and new advertising communications. You will collaborate with various functions and coordinate key stakeholders (e.g. Business Units, Technical Departments, Digital, Consumer Shopping Understanding, Operations, Legal), engaging colleagues to align and ensure the implementation of key initiatives led by the Category Team. You will also monitor the process to support the achievement of objectives within the defined timelines.
You will support Senior Team members in briefing the Research Department (CSU), take part in the preparation and execution of qualitative and quantitative research activities, and contribute to the analysis of results to identify and propose opportunities of marketing mix fine-tuning and next steps. You will also be involved in organizing the production of samples and mockups, coordinating with internal stakeholders or external agencies.
You will support the design, development, and maintenance of the product portfolio, contributing to simplification efforts across departments. Your role will include creating packaging design and advertising (ADV) briefs for agencies, taking part in the evaluation of proposals, and ensuring the completion of related activities. You will follow up on artwork timelines and implementation across key markets, coordinate with external suppliers for mockups and artworks, and help improve the execution of the strategic plan to enhance market presence and product visibility. Additionally, you will prepare and share brand guidelines, create templates, and certify artworks. Finally, you will monitor costs against the allocated budget, implement adjustments when required, and manage requisitions for goods and services through SAP.
Who we are looking for:
You will bring a background in Marketing or a related field, supported by 1 to 3 years of experience in FMCG, brand marketing, or a comparable environment. Your understanding of multi-market dynamics and cultural contexts, along with effective communication and influencing skills, will support your collaboration across teams and functions.
Thanks to your analytical mindset, financial awareness, and project management abilities, you will be able to manage multiple priorities. Your proactive attitude, flexibility, and capacity to work under pressure within tight deadlines will also contribute to your ability to meet objectives.
You will add value through your command of Microsoft tools (Excel, PowerPoint), your familiarity with Nielsen/IRI databases, and your understanding of SAP architecture. You are also available to occasionally travel for this role.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Thanks to your global thinking, strategic mindset and innovation approach you will develop effective strategies and implement marketing around the world. Balancing your drive with an analytical approach should help you to develop insight-based concepts to implement. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently, as a part of the team and with stakeholders at all levels.