Global Search Manager
Job Location: Luxembourg
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
The Global Search Manager is responsible for driving Ferrero’s global Search strategy across all brands and regions. You will work with digital, regional, brand, agency, and technical teams to strengthen our Search capability, enabling organic growth, visibility, consumer acquisition, and relevant content experiences. A key part of your mission will be to identify innovation opportunities, including how AI technologies will transform capabilities and ensure our Ferrero content is found where it matters.
This role combines high-level strategy, technical expertise, and project management with curiosity for innovation. By shaping and executing our roadmap and ensuring our content is discoverable, you will also align consumer-facing initiatives with Media and Ecommerce/Shopper Search, enabling a unified Ferrero One Search strategy.
Main Responsibilities:
As Global Search Manager, you will strengthen and own our global Search strategy for Search connected to our platforms, and co-ordinate for paid and Retail Search, as well as the AI evolution. You’ll evolve our search framework, and search operating model, applying it to all category and brand web properties. You will ensure alignment with Digital, Media, Ecommerce, and Direct-To-Consumer retail Search initiatives. And you’ll lead the implementation and strengthening of the approach as you deploy it across categories, markets, and languages to enable brilliant execution at global and local level. A key part of your mission will be to educate stakeholders on Search best practices, share KPIs and insights, and scale our learnings on content types, moments in the consumer journey, and conversion events. And you’ll be keeping Ferrero at the forefront of innovation by tracking global technology trends.
On the execution side, you will manage stakeholders and partners across Global Brand teams, data, content, and platforms, leading consumer research and competitive benchmarking at both global and market levels. You’ill also oversee improvements to content and associated technologies, ensuring consistent optimization across Ferrero’s digital marketing ecosystem. You will organize regular audits of global and local websites to safeguard Search health and compliance.
Collaboration will be central to your success, as you will work closely with global digital marketing teams to translate global strategies into regional deployments, and supporting local SEO initiatives. You will partner with content, data, and technology teams to implement improvements on all relevant technologies used by our partners, crawlability, structured data, and all aspects of the search discipline. By embedding SEO into content production workflows, you will ensure Search excellence is integrated across marketing, digital, and social initiatives.
You will also lead the evolution of a rigorous measurement framework, defining KPIs and dashboards that track performance You will also lead the evolution of search as a factor of the increased role of AI. Leveraging tools such as Google Search Console and GA4, you will monitor trends, identify opportunities, and present regular insights and business reviews to global, regional, and executive stakeholders.
Finally, you will oversee cross-category operations for brands such as Nutella, Premium Chocolate, Ice Cream, Kinder, Tic Tac, and BFY, while driving innovation through AI pilots and deployment in SEO. You will also take ownership of global measurement initiatives and other key digital transformation projects, ensuring that Ferrero continues to lead in this rapidly evolving field.
Who we are looking for:
You bring extensive Search expertise with at least 10 years of experience and a proven track record of delivering measurable growth in large, complex organizations. At least five of those years should be in a global or multi-market role, where you have led strategy, program management, and operating models on a scale.
You combine deep knowledge of digital marketing, consumer and user trends with a passion for innovation and an understanding of how AI is shaping the future of Search. Your expertise spans technical Search, content strategy, and international Search nuances, and you are fluent in the use of any current Search tools including SEMrush, Ahrefs, Google Search Console, and GA4. Experience with ecommerce or D2C platforms is a plus.
Equally important, you are an effective communicator, able to manage cross-functional teams, build alignment, and drive execution with clarity. Full fluency in English is required, with other languages considered an advantage.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.