Direct Route to Market
About the Role:
As Direct Route to Market Manager, you will help shape how Ferrero reaches customers and consumers across markets. You will work at the heart of commercial transformation, partnering with local teams to design, deploy and improve route-to-market solutions that strengthen field execution and business performance.
In this role, you will turn strategy into action by bringing together commercial capabilities, digital tools and market insights. Your impact will be visible in the way sales teams work, how customers are served and how Ferrero continues to grow through consistent, high-quality execution. You will also help craft the future of Ferrero’s Direct Route to Market framework, ensuring it evolves with changing business needs.
Main Responsibilities:
You will guide markets through the full journey of route-to-market transformation, from assessment and design to adoption and continuous improvement. Working closely with commercial, digital and technology teams, you will ensure solutions create measurable value and deliver lasting impact.
- You drive the deployment of Direct Route to Market initiatives, helping markets improve customer coverage, resource allocation and execution quality.
- You analyze performance, identify opportunities and support improvement roadmaps that strengthen sales force effectiveness and business outcomes.
- You collaborate on commercial tools and capabilities, supporting adoption, training and continuous enhancement to ensure markets gain lasting value.
About You:
You bring around 8 years of experience in Sales, Commercial Excellence, Route to Market, Customer Development. You understand how commercial organizations operate and can translate business needs into practical solutions that improve execution and performance.
You have worked across functions, countries or regions, guiding complex initiatives and building alignment with different teams. You enjoy combining analysis with action and can clearly explain recommendations that help people make informed decisions.
- You bring experience with route-to-market models, commercial execution and sales force effectiveness.
- You can lead transformation initiatives, support change adoption and measure business impact.
- You communicate confidently in English and build strong relationships across diverse teams and cultures.
Are you ready for this great challenge? Don’t miss the chance to apply!
What We Offer:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.