Consumer Shopper Understanding and Transversal Insights Manager - Area Europe
Job Location: LUXEMBOURG
Luxembourg
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
Ferrero Luxembourg HQ is seeking a talented Manager Transversal Insights to join our Consumer Shopping Understanding (CSU) Area Europe team.
In this role, you will leverage your expertise in consumer insights and data analytics to generate actionable strategic insights, supporting regional teams and driving organizational success across Europe.
Main Responsibilities:
Strategic Analysis to Support Decision Making for Area Europe across Marketing, Sales, and Media
As a Transversal Insights Manager, you will provide data-backed strategic insights to drive the consumer and shopper agenda for Europe. You will actively support CBO/CMO category business reviews, especially on brand health updates, as well as business insight-driven deep dives into historical and new brands.
In this position, you will perform strategic analysis for cross-category and cross-country projects, particularly on topics impacting business plans such as innovation, pricing power, digital transformation, new channels, power branding, influencers, and competition. You will be the primary contact person for all transversal insights and advanced analysis requests from the CBO office.
You will coordinate regional strategic analyses and work closely with them to deliver best-in-class support to the CBO. Moreover, you will scout for opportunities for analytical initiatives identified in regions (or outside Europe) for possible Area rollouts. Additionally, you will support Area Europe strategic creative briefing to reach Area creative excellence.
Leading Special Projects for Europe Including Marketing Modelling Mix (MMM), White Space Identification
Your role extends to leading special projects for Europe, including MMM and White Space Identification. You will identify growth opportunities across core categories and support and guide media guidelines leveraging tools like MMM and GAT, actively supporting Europe media teams. Using the Strategic Plan (PS), you will identify need gaps in knowledge and activate the necessary projects. You will conduct reputation and equity deep dives in the Area and support regional strategic initiatives.
Responsibility of Annual Reviews
Your responsibilities will include coordinating annual reviews around communication innovation, competition, and trends. You will develop specific learnings for digital communication by integrating data-agnostic sources.
Furthermore, you will coordinate CSU strategic analytics to be presented during category reviews and Area Boards, helping synthesize knowledge from across data sources to tell powerful consumer and shopper stories. You will also lead and actively develop digital insights capabilities, including social listening, Google trends, and influencers, leveraging group and regional best-in-class initiatives.
Lastly, you will support the governance of all data assets, including scope, costs, and usage, and liaise with local geographies.
Who we are looking for:
You will bring knowledge from a degree in Business, Marketing, Data Analytics, or a related field, combined with a minimum of 8 years in a similar role. Your proficiency in data analytics tools, complemented by your strong quantitative and qualitative analysis skills, will be valuable.
Your effective communication and presentation skills will prove essential, alongside the ability to convey complex insights to diverse audiences. You will demonstrate the ability to manage projects effectively while handling multiple tasks and deadlines. You will succeed in this role thanks to your strategic thinking and problem-solving capabilities, with a focus on driving business impact.
Your knowledge of the latest trends in consumer behavior, market research methodologies, social listening, and data analytics techniques will be instrumental in achieving success in this role. A proactive, positive, curious, and inclusive mindset will further enhance your impact in this position.
If this role sounds like a fit, do not hesitate to apply!
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
To better understand our consumers and business environment we need your ability to make sense of the external market, a global mindset and the ability to benchmark Ferrero products against the competition, internally and externally. Combining this with analytical and critical thinking, you will help Ferrero in generating visionary and actionable insights and driving change. Employee contribution and engagement at Ferrero is individual, team and organisational based, so you should have the ability to work independently as well as manage your team and stakeholders.