Create Alert
Apply now »

Senior Key Account Manager

Job Location: ​Hong Kong​

Hong Kong

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role is aimed to build a mutually profitable and sustainable relationship with the key account customers in a professional manner and achieve company targets.  The role facilitates the business development and growth and contributes to the respective Sales projects.

Main Responsibilities:

 

  • Develop and lead the dedicated key accounts strategy, plan implementation of the strategic goals set for the business growth

  • Provide strong ownership of the assigned accounts, with commitment to deliver commercial targets with joint efforts

  • Develop a strategic Customer Plan with objectives, strategies and plans to meet the Company and Customer needs

  • Optimize the achievement of volume, sales revenue, distribution, pricing, return and product freshness targets through managing the performance of assigned key account

  • Prepare the annual and medium term budget by customers in accordance with guidelines on brand strategies

  • Develop the strategic plan for product launch with the channel management concept

  • Validate and manage product cost as per company targets

  • Create awareness and demand for Ferrero brands by working closely with Trade Marketing and Brand Team on the development of program details to ensure accurate interpretation of brand strategies and application

  • Conduct detailed analysis of market intelligence to help shape Ferrero strategies, In close coordination with the Trade Marketing Manager

  • Manage the commercial policy, trade terms and customer plans for key accounts, negotiation of trading terms with the concept of pay for performance

  • Carry out negotiation activities, defining and negotiating contracts, annual / session promotion plan according to the marketing plan, planograms and others with the customers assigned

  • Plan, propose, implement, evaluate, and get feedback all the sales and promotion activities with regular updates to internal teams

  • Provide sales forecast management and continuous monitoring of sales targets achievement

  • Monitor sell-in and sell-out performance to improve the efficiency and effectiveness of promotions and activities

  • Manage business review with customers regularly to share new plans, evaluate the performance, identify opportunities and provide recommendation for improvement.

  • Build and strengthen the relationship with key account customers to enhance customer satisfaction

  • Manage clear and timely communication exchange with cross-functional teams, collaborating with relevant stakeholders if the effective manner. Provide solutions to management when facing challenges, manage conflicts

  • Ensure operational efficiency by working closely with internal parties and customers on the work systems and procedures for ordering, delivery, and invoicing and participating in relevant projects and assignments

  • Manage planning and booking to reserve reasonable lead-time for each party to ensure smooth operation and avoid missing opportunity 

  • Support inventory control and keep product freshness with high standard of forecasting accuracy 

  • Communicate with key chains Operations and Supply Chain teams to facilitate compliance at store level. Improve sales forecast accuracy to avoid out of stock or over stock issues

  •  Maintain a sound record for budget control and verification, ensure compliance in daily operations according to company guidelines 

  • Take lead in internal projects, that facilitate business development and growth

 

Who we are looking for:

 

  • University degree

  • Strong experience in key account management in FMCG with relevant professional and market knowledge, category management experience is considered a plus

  • Experience with channel and customer plans, joint business planning, as well as commercial logistics, sales, field & merchandising processes

  • Strong analytical skills, numeric sense, attention to details

  • Advanced account management, presentation and negotiation skills, project leading skills

  • Strong problem-solving, communication and interpersonal skills

  • Sales forecast, trade spending planning and management knowledge

  • Proactivity, high result-orientation, with ability to work under pressure and meet deadlines

  • Strong ability to work across teams and cross-functionally, being a good team player and contributor

  • Strong knowledge of MS Office tools

  • Fluency in English and Cantonese/Mandarin, written and spoken

 

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Apply now »