Customer Category Manager
Job Location: Greenford, London
Job Location: Greenford, London
Company Description:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is revered by generations around the world. The secret to our global success? 40,000 devoted employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
Join our team as a Trade Marketing point of contact, where you'll play a vital role in liaising with the Impulse Channel. Your responsibilities include supporting Sales and Marketing by aligning strategies with the company plan, sharing ad-hoc analyses with the team, aiding the Sales Team in crafting customer offers, and monitoring in-store activity implementation. If you're ready to make an impact and drive results in a dynamic environment, apply now!
Main Responsibilities:
Conduct thorough analysis of Ferrero's performance across Impulse categories, contrasting it with competitors' metrics and discerning critical performance factors, risks, challenges, and customer-level opportunities. Proactively identify and address any emerging issues or potential opportunities at the customer level.
Efficiently identify both brand opportunities and challenges specific to dedicated customers, providing invaluable assistance to Key Account Managers (KAMs) in formulating tailored customer plans based on thorough opportunity analysis.
Offer unwavering support to the sales team during contract negotiations with designated customers, coordinating with internal teams to ensure all required offer elements are in place, and meticulously tracking agreements. Furthermore, facilitate the preparation of customer offers, oversee their implementation status, conduct thorough reviews of in-store executions, document best practices, and assess return on investment (ROI).
Establish guidelines for product placement on shelves and secondary placements within the Impulse category, ensuring strategic positioning. Stay informed about external merchandiser coordination, offering guidance for in-store implementation and providing ongoing feedback for optimisation.
Contribute to the creation of point-of-sale (POS) materials tailored for the Impulse channel and assist in the marketing approvals process for co-packing materials. Collaborate with Supply Chain to identify POS materials inventory and assess options for repurposing, removal, or disposal in alignment with organisational goals.
Who we are looking for:
The ideal candidate should possess a solid background in Category Management, with a demonstrated track record of 3-5 years in this field. This experience indicates a thorough understanding of category dynamics, market trends, and consumer behaviour, providing the necessary foundation for success in the role.
Experience with market insight software such as Nielsen, Kantar, or Circana is highly valued. Proficiency in utilising these tools allows you to gather and analyse market data, understand competitor strategies, and identify growth opportunities within the category.
Previous experience in the FMCG industry is highly desirable and managing the complete flow of in-store activities. Familiarity with the unique challenges and dynamics of the FMCG industry equips you with insights into consumer behaviour, competitive landscape, and market trends specific to this sector.
You should be adept at using Microsoft Office suite, with a specific focus on Excel, comfortable working with spreadsheets, analysing data, and generating reports to support decision-making processes within the organisation.
You excel in building and nurturing relationships and can communicate effectively, both internally with colleagues and externally with clients, customers, and partners.
You possess strong influencing skills, capable of persuading and motivating others to act or adopt new ideas, strategies, or processes. You can communicate persuasively, build consensus, and drive results through influence, essential for driving organisational goals forward.
How to be successful in the role and at Ferrero:
At Ferrero, our dedication and focus on consumers, quality, and care drives everything we do. As a member of our team, your commitment to placing consumers at the forefront of your work is paramount. Your skills and aspirations will be cherished and nurtured, and your contributions will make a lasting impact. Together, we will continue to push boundaries, innovate, and raise the bar in the confectionary industry.
Join us on this rewarding journey, where the satisfaction of our consumers and the pride in our craftsmanship fuel our success.