Brand Manager - Rocher Core (FTC 9-12 Months)

Job Location: Greenford, London

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Do you have a passion for engaging consumers with high-quality, premium treats? We have an exciting opportunity for a Brand Manager – Roche Core to join our team on a fixed-term contract.

In this role, you will play a key part in shaping the success of the brand driving its P&L, market share, and strong positioning. Working closely with the Marketing Manager and Senior Brand Manager, you will contribute to brand positioning, tactical planning, and the development of key initiatives—all while ensuring budgetary alignment.

Main Responsibilities:

As Brand Manager – Roche Core, you will play a key role in shaping brand strategy, driving portfolio growth, and ensuring strong market positioning. Assisting the Marketing Manager, you will provide insights on sales performance, market trends, and brand targets while managing budgets for advertising, promotions, and research. You will also contribute to the annual planned plan, defining volumes, P&L, and key marketing initiatives.

You will oversee portfolio strategy, evaluating pricing, product mix, and competitor positioning to maximize brand potential. Leading new product development (NPD), you will drive innovation, securing approvals and executing projects that align with brand growth ambitions.

In communications and media, you will develop advertising and sponsorship strategies, ensuring impactful campaigns that maintain brand equity. Managing creative execution from brief to launch, you will ensure all materials meet legal and planned requirements while aligning with UK&I and global brand guidelines.

You will shape the promotional strategy, overseeing packaging development and marketing materials while collaborating with Sales and Trade Marketing to assess campaign effectiveness. You will also work closely with the Legal Department to finalize sponsorship and promotional contracts.

A key part of your role involves assessing consumer insights and experimental data, assisting research on brand positioning, consumer behavior, and market trends. You will monitor sales performance and KPIs, proposing pratical plans to drive brand success while ensuring alignment with overall business objectives.

You will also contribute to planned research and operational improvements, leading initiatives such as packaging performance analysis, pricing strategy evaluations, and market data monitoring. Additionally, you will assist annual budgeting and resourcing plans, ensuring the team has the necessary tools to achieve its goals.

This is an exciting opportunity to drive brand growth, lead innovation, and make a real impact in a fast-paced, dynamic environment. If you are passionate about delivering premium consumer experiences, we’d enjoy to hear from you!

Who we are looking for:

We’re seeking a dynamic Brand Manager on a fixed term contract with a deep understanding of the UK market and proven experience in brand management within the FMCG industry. The ideal candidate will have a strong background in brand strategy, stakeholder engagement, project management, and brand activation. Experience in product development and packaging design is a plus but not essential.

Success in this role requires:

• A consumer-centric mindset and a keen eye for emerging trends.
• A proactive approach to building relationships and leading cross-functional collaboration.
• The ability to manage change effectively, influence decision-making, and drive brand growth.

This is an incredible opportunity to expand your expertise across various facets of brand marketing. If you’re eager to make an impact and contribute to the long-term success of a respected brand we’d love to hear from you!

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.