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Sub Area Marketing Manager Nutella South America & Mexico

At Ferrero, you’ll discover an employer that truly cares for the interests of its people: as such we are recognized as an employer of choice in 17 countries, Forbes RepTrak Worlds 26th Most Reputable Company, Trendence 33rd Europe's Ideal 500 Employers and 54 Universums World's Most Attractive Employers. As we grow around the world, we are able to offer significant opportunities for career development and mobility.


The position is based in Luxembourg.

Nutella&Snack business in Mexico and South America worth 256k qls and 130 M€ NS with strong equity in both markets Within the Nutella&Snack team of the Area International the Sub Area Marketing Manager will be responsible to provide strategic guidance, defining strategies for the Nutella&Snack business development in the relevant markets. He/She will be responsible to provide senior management with analysis and recommendation on current and future opportunities for the development of the Nutella&Snack business in the relevant Markets.


Main tasks:

  • Markets full Marketing mix strategy validation: ATL, BTL, Range, Pos material. 
  • ATL/BTL: He/She will be responsible to guide and review ATL/BTL strategy with the BUs ensuring their compliance with Global and Area guidelines
  • Portfolio Management with analysis of the untapped opportunities based on market analyses (price map, competitors analysis, trade needs, new trends) ensuring compliance with Group guidelines and FFG.
  • PS guidelines
  • Innovation pipeline definition
  • P&L review
  • Regular basis analysis of quantitative and qualitative data for consumer, category and competition (consumer trends, competitors performance, brand performance etc.); Ad hoc analysis on market opportunities for seasonal and innovation projects through Nielsen and Euromonitor
  • Business update with CBO Area International (monthly reporting & presentation)
  • Guide, inspire/ pass knowledge and motivate local marketing Teams
  • Interaction with Global Presidenza team, DPU, DTC, CSU, Area Commercial Quality, Area Finance
  • Regular business updates with BU’s
  • Support market test projects

 

Requirements
 

Profile

  • Min 5/7 years in brand management roles (local or central) in FMCG
  • Commercial field direct experience or proven past involvement and sensitivity 
  • Decent experience in a BU for internal candidates
  • A Commercial and Marketing experience is requested
  • Knowledge of the geographical area market (South America & Mexico ) is a plus
  • Core Competencies: focus on results delivery and able to make decisions; Be flexible and deal with uncertainty; able to optimize process and work in a co-operative way within the Organization
  • Professional Know-how: Media plan (briefs, objectives, GRPs/TRPs, digital etc) , Consumer Research validation tools (qualitative/quantitative), Nielsen/IRI
  • Strong analytical skills with a proven ability of interpreting and elevating data to marketing insights;
  • Ability to work with financial measures such as costs, margins and profit;
  • Dynamic, proactive approach and ability to work effectively in high-pressure situations and/or a fast-paced environment within strict deadlines;
  • Good skills in leading a team in distance creating common understanding and strong motivation

 

IT Skills

  • Excellent PC command (Excel, PowerPoint);
  • Programs: SAP, Nielsen, PPT, XLS, and other BI databases

 

Language

  • Fluent English;
  • Spanish/Portuguese/Italian is a plus