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Sub-Area Marketing Manager Mexico & South America

At Ferrero, you’ll discover an employer that truly cares for the interests of its people: as such we are recognized as an employer of choice in 17 countries, Forbes RepTrak Worlds 26th Most Reputable Company, Trendence 33rd Europe's Ideal 500 Employers and 54 Universums World's Most Attractive Employers. As we grow around the world, we are able to offer significant opportunities for career development and mobility.

 

We are currently looking for a Sub Area Marketing Manager for Premium Chocolate Business.


The position is based in Luxembourg.

 

Pralines business in Mexico and South America worths 77k qls and 125 M€ NS with n1 equity in both markets and top Value MS in Mexico (>40%).

Within the Premium chocolate team of the Area International the Sub Area Marketing Manager will be responsible to provide strategic guidance, defining strategies for the pralines business development in the relevant markets. He/She will be responsible to provide senior management with analysis and recommendation on current and future opportunities for the development of the pralines & tablets business in the relevant Markets.

Main tasks

  • Markets full Marketing mix strategy validation: ATL, BTL, Range, Pos material;
  • ATL/BTL: He/She will be responsible to guide and review ATL/BTL strategy with the BUs ensuring their compliance with Global and Area guidelines;
  • Portfolio Management with analysis of the untapped opportunities based on market analyses (price map, competitors analysis, trade needs, new trends) ensuring compliance with Group guidelines and FFG;
  • PS guidelines;
  • Innovation pipeline definition;
  • P&L review;
  • Regular basis analysis of quantitative and qualitative data for consumer, category and competition (consumer trends, competitors performance, brand performance etc.); Ad hoc analysis on market opportunities for seasonal and innovation projects through Nielsen and Euromonitor;
  • Business update with CBO Area International (monthly reporting & presentation);
  • Guide, inspire/ pass knowledge and motivate local marketing Teams;
  • Interaction with Global Presidenza team, DPU, DTC, CSU, Area Commercial Quality, Area Finance;
  • Regular business updates with BU’s;
  • Support market test projects.
     

 

 

Requirements

Profile

  • 5 - 7 years of experience in Brand Management roles (local or central);
  • Expertise in FMCG and Brand Marketing environment, BU experience is a plus;
  • Focus on results delivery and able to make decisions;
  • Be flexible and deal with uncertainty; able to optimize process and work in a co-operative way within the Organization;
  • Media plan (briefs, objectives, GRPs/TRPs, digital etc);
  • Consumer Research validation tools (qualitative/quantitative), Nielsen/IRI
  • Strong analytical skills with a proven ability of interpreting and elevating data to marketing insights;
  • Ability to work with financial measures such as costs, margins and profit;
  • Dynamic, proactive approach and ability to work effectively in high-pressure situations and/or a fast-paced environment within strict deadlines;
  • Good skills in leading a team in distance creating common understanding and strong motivation;
  • Strong autonomy requested in steering the BU with all marketing activities as well as representing AMMC in specific meetings.
     

 

 
IT Skills

  • Excellent PC command (Excel, PowerPoint);
  • Excellent knowledge of Nielsen/IRI/Euromonitor DBs;
  • Familiarity with SAP Architecture is considered as a plus.

 
Language

  • Fluent English;
  • Spanish/Portuguese/Italian is a plus.