Trade Marketing Manager - Cookies, Cones, & Crusts

Job Location: ​Chicago​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

As the Trade Marketing Manager, Cookies, Cones & Crusts, you'll own the in-store activity calendar for the brand for assigned brands and segments. As the Trade Marketing Manager, Cookies, Cones & Crusts, you'll develop and cascade the Go-to-Market plan detailing the execution standards for distribution, shelving, pricing and merchandising. You'll support key cross functional internal relationships, including Marketing, Category Management, Sales Operations and Sales Account teams.

The position is hybrid and based in our Chicago, IL office. This role reports into the Trade Marketing Director, Cookies.

Main Responsibilities:

• Develop the Go to Market plan including execution standards for distribution, shelving, merchandising, and pricing (DSMP)
• Work with Trade Business Intelligence to develop the Trade Investment strategy & promotional plan for the brand aligned to customer and brand strategy
• Ensure proper lead time and content for best in class innovation launches, meeting customer lead times
• Partner with marketing and customer teams to develop actionable plans to drive accelerated growth and/or improve profitability
• Identify growth opportunities and build business case to influence brand plan
• Support the planning and execution of both the seasonal and everyday portfolio
• Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities 
• Monitor competitive activity to ensure external factors are incorporated into business plans
• Create the KPI objectives aligned by Class of Trade trends and strategy
• Partner with customer teams and Marketing to develop actionable plans to drive accelerated growth or improve profitability

Who we are looking for:

• 5+ years relevant experience required, CPG Foods experience is preferred with Customer Management and/or Marketing experience
• Bachelor’s degree in a business/marketing discipline required; MBA preferred
• Multi-channel CPG experience including C-store, Mass, Grocery, Dollar, e-Comm, and Club 
• Commercially astute with strong business sense and excellent problem solving / analytical skills
• Positive attitude takes ownership and initiative to drive the business
• Strong interpersonal skills, promoting teamwork
• Strong communication skills with an ability to outline and reinforce the Trade Marketing & DSMP strategy and priorities
• Proficient in IRI/Nielsen, Microsoft Office, including the knowledge of Word, Excel, Power Point and Access
• Global mindset and a desire to build a successful career with a growing transformational global company

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.