ABM, Keebler E.L. Fudge, Wafer, Fudge Sticks

Job Location: ​Chicago​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

You’ve always loved it—now be part of it! Ferrero’s Cookies team is looking for our next Associate Brand Manager supporting the iconic Keebler E.L. Fudge, Wafer, and Fudge Sticks brands.

In this role, you’ll monitor, assess, and drive sub-brand performance in the marketplace to ensure delivery against budget goals. You’ll help shape brand growth strategies and contribute to competitive category/channel analysis, consumer research, and marketing programs that fuel business success.

We’re looking for someone with strong analytical skills, a sharp eye for detail, and solid project management experience. Your understanding of the retail trade structure—across all classes of trade—will be key to unlocking new channel opportunities and deepening business insights. This role offers the chance to collaborate with cross-functional teams and make a meaningful impact on beloved brands that delight consumers every day.

This Hybrid role is based in our Chicago, IL office.

Main Responsibilities:

Category Insights & Consumer Understanding: 
•    Provides routine sub-brands performance updates, identify, and implement actionable insights that drive business objectives and strategy. 
•    In-depth market and brand analysis to assist in formulating brand strategy within fast-moving consumer packaged goods category. 
•    Capacity to understand and interpret qualitative and quantitative research for business purposes and strategy development. 

Business & Financial Management: 
•    Possesses solid project management skills from planning stage to execution and final assessment to achieve brand objectives and goals.
•    Leverages foundational business understanding to identify short-term business opportunities.
•    Executes key activities and tactics that feed into annual marketing plan  
•    Support the  development and execution of the PS3 for respective categories.
•    Ability to lead Cross-functional teams from R&D, Finance, Trade marketing, Sales, Operations and Supply Chain to assist in the planning, commercialization, and execution of new initiatives. 
•    Understands internal processes and seeks out opportunities for continuous improvement including obsolescence waste reduction and sku rationalization.
•    Prepares and creates engaging, meaningful, and persuasive presentations. 
•    Responsible for building volume forecast in support of S&OP 
•    Support brand lead with Keebler brand budget 

Communication & Agency Management: 
•    Support the execution of communication activities to engage consumers and shoppers when and where they are most receptive. 
•    Leads the development of shopper consumer activation plans and manage execution. 
•    Understands the shopper path-to-purchase (Omni-Commerce) to help assess and strengthen brand-building shopper programs. 
•    Reinforces agency relationship with assistance on tactical and executional needs

Who we are looking for:

• Bachelor’s degree in Business or related field; MBA preferred
• 3+ years of professional experience, including 1–3 years in CPG brand marketing
• Strong analytical, communication, and presentation skills
• Proficient in consumer data tools (e.g., IRI, Nielsen)
• Skilled in managing multiple projects and shifting priorities
• Collaborative team player with cross-functional experience
• Self-starter with entrepreneurial mindset and passion for brand building
• Culturally adaptable and globally minded
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook); SAP a plus
• Exposure to P&L management is a bonus

Compensation Data

The base salary range for this position is $84,084 - $112,111 annually. Actual compensation will be determined based on exepreicne, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time. 

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off and other benefits.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.