Traditional Trade Sales Manager

Job Location: ​Cairo​

Cairo, Egypt

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Support the Distributor Sales team to achieve sales targets and growth plans of Traditional Trade Channel across Egypt. Own and drive the channel strategy development and deployment. Coordinate between Marketing, Trade Marketing and Sales teams to develop and implement Channel Activity calendar. Ensure effective management of channel trade spend.

Main Responsibilities:

• Work closely with Distributor Traditional Trade Field Sales Team to achieve channel targets, Distribution, Volume and Value.
• Ensure strong development of all Traditional trade channels, Retail, Wholesale and Sub-Distributors.
• Enhance skills and capabilities of Traditional trade sales team.
• Ensure effective implementation of Ferrero building blocks, short and long-term channel strategies.
• Own and develop the strategic projects of Fridges and Golden Store.
• Support Distributor sales team to optimize and develop Traditional trade RTM across Egypt.
• Collaborate with Channel sales team and Trade Marketing to develop and execute channel Trade marketing calendar.
• Ensure effective management of relationship with key wholesalers and sub-distributors. 
• Effective Management of Channel Trade Spend Budget that complies with internal and external requirements.
• Ensure accurate forecasting of channel sales. 
• Closely monitor market trends, competitors and customers current needs and future opportunities, act accordingly.

Who we are looking for:

• BA or BSc Degree in a relevant field.
• 5-8 Years of experience in Egypt’s FMCG Traditional Trade Sales Management.
• Strong understanding of Egypt’s FMCG Traditional Trade Operational and Strategic dynamics, Traditional Trade RTM structuring and optimization.
• Good relationship network with key MT Accounts.
• Strong Communication skills – Very good command in English.
• Strong Leadership and Coaching skills.

Nice To have:

• Experience in Confectionary category in Egypt.
• Experience in management and development of Fridges and Golden/Perfect Store.
• Experience in management and development of Food Service Channel.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.