Brand Manager

About the Job:

Job Location: Budapest, 13th district

Permanent, full time

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

As a Brand Manager, you will play a key role in shaping and growing Ferrero’s iconic brands by contributing to the development and execution of local brand strategies. Working closely with cross-functional teams and international stakeholders, you will transform consumer insights into impactful marketing initiatives, ensuring that brand objectives are achieved while delivering sustainable business growth.

This role offers the opportunity to lead exciting marketing projects, manage campaigns from concept to execution, and contribute to the success of globally recognized brands in a dynamic FMCG environment.

Your Key Responsibilities

Support and Execute Brand Strategies to Drive Growth and Strengthen Market Positioning: Contribute to the execution of brand strategies aligned with Ferrero's global vision and local market needs. Analyze market trends, consumer behavior, and competitive activities to identify opportunities that strengthen brand positioning and drive business growth.

Analyze Consumer, Market, and Business Data to Identify Opportunities and Generate Insights: Analyze consumer, market, and business data to evaluate brand performance, measure campaign effectiveness, and identify opportunities for optimization through actionable insights.

Plan and Deliver Marketing Campaigns, Promotions and Product Launches: Plan and execute integrated marketing campaigns, promotions, and product launches in collaboration with agencies and internal stakeholders. Support portfolio development, packaging adaptations, and sales planning to ensure effective market execution.

Manage Projects Cross-Functionally: Lead marketing projects from planning to implementation by coordinating cross-functional teams, ensuring timely delivery, adherence to budget, and alignment with business objectives. Prepare presentations and support collaboration across local, regional, and global teams.

Requirements in skills and profile:

• University degree in Marketing, Business, Economics or a related field
• 4-5 years of experience in Brand Marketing with at least 2 years of experience as Brand Manager preferably within the FMCG industry
• Strong analytical thinking with the ability to transform data into actionable insights
• Excellent project management and organizational skills, with the ability to manage multiple priorities
• Strong communication and presentation skills
• Proactive, results-oriented mindset with strong problem-solving abilities
• Fluency in Hungarian and English, both written and spoken

Why Join Us?

Dynamic Multinational Environment: You’ll work in a fast-paced, global environment with leading brands, providing both excitement and growth opportunities.
Continuous Development: We believe in investing in our people—offering professional training, leadership development, and plenty of room for you to evolve your career.
Cross-Departmental Collaboration: You’ll have the opportunity to collaborate with other departments like Sales, Trade Marketing, operations, and Finance. This broadens your skillset and helps you gain a holistic view of how the business operates.
Family Athmosphere: Despite being a global company, we pride ourselves on our inclusive and supportive work culture, where everyone feels like part of the family.
Competitive Compensation: We offer a market-competitive salary and benefits package to ensure you’re rewarded for your hard work and dedication.

How to be successful in the role and at Ferrero

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.