Key Account Manager
Job Location: Bucharest
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
If you’re looking for a role with variety and amazing brands, this is it. As a Key Account Manager your main focus will be to drive sales development across a number of clients. You’ll work alongside a team which is focused on building brilliant relationships with a breadth of clients, defining sales strategies, being also responsible for preparing sales and promo activities, yearly budgets in accordance with Company’s strategy (by allocated Key Account Client, by brand).
Main Responsibilities:
• Prepare sales and promo activities, yearly budgets in accordance with Company’s strategy (by allocated Key Account Client, by brand);
• Monthly and weekly planning forecast at sku level for the designed Key Accounts;
• Plan and coordinate execution of secondary placements and in-store advertisements;
• Deliver sales, market share, profitability and visibility targets.
• Ensures implementation of company merchandising standards: shelf, check outs, secondary placements;
• Collaborates with marketing and trade marketing department for development of POPM and trade promotions;
• Make use of retail research data to draw up analyses and to plan a growing business with Key Accounts;
• Prepare and negotiate yearly contracts with the allocated Key Accounts clients;
• Permanent contact with Key Accounts as to maintain and develop a good business relationship;
• Coordinate monitoring of stock and freshness in Key Accounts; maintain an optimum level of stock;
• Follow up the payments of the Key Accounts;
• Execute frequent store checks, controls the secondary placements;
• Monitor the competition activity, pricing, placements, promos, packaging;
• Coordinate the Key Accounts sales and merchandising activity of Distributor;
• Prepare weekly and monthly reports;
Who we are looking for:
• Previous experience in a similar position within a FMCG company for minimum 3 years;
• Bachelor’s Degree in Economics or Marketing;
• Fluency in English;
• Proven sales experience with a track record of hitting targets;
• Experience in category, customer and channel marketing;
• Knowledge of commercial and office software (e.g. Microsoft Office tools, SAP)
• Knowledge of the P&L;
• Strong sales & negotiation skills, team spirit, problem solving & analytical skills;
• Ability to manage and prioritize multiple projects within scheduled timelines;
• Results oriented person;
• Valid driving licence;
How to be successful in the role and at Ferrero:
We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so should have the ability to work independently, as a part of the team and be able to build proper relations with stakeholders at all levels. A demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes.