Area Sales Manager
Job Location: Bucharest
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
If you are looking for a dynamic working environment, decisiveness and a broad scope of responsibility, this role can interest you.
As Area Sales Manager within Ferrero Romania, you will be part of Field Force team, responsible for Ferrero’s activities related to selling and product image within your area of execution.
You will be in charge of maintaining a good relationship with direct and indirect clients and also with our distributor, coordinating merchandisers’ structure and ensuring that targets are achieved.
This role involves good implementation and work-flow of internal application, execution of sales plans&budgets, implementation and sustainability of company’s innovations and support for the sales team and colleagues.
The coverage area includes the following: Bucharest district 4 and district 5 plus Dambovita and Giurgiu counties.
Main Responsibilities:
Planning, Sales&Active Clients
• Prepares the sales session and promotional activities according with the monthly/annual budget strategy (based on client/brand/product code);
• Responsible for the weekly/monthly analysis and sales planning based on active clients and related to commercial year;
• Responsible for achieving sales target and active clients;
Commercial Activity/Stock control
• Implements trade/commercial activity plans and checks their execution, taking the necessary decisions in solving possible situations;
• Ensures implementation of commercial/merchandising standards of Ferrero(shelf spaces, counter spaces and secondary placements);
• Executes frequent store checks, controls the secondary placements, “shelf space” and “counter space” and checks the freshness of Ferrero products;
• Responsible for target achievement regarding distribution (numerical/weighted average) as established by company;
Market research
• Monitors competitors activities/placements/promos/new products launches/strategies and packaging;
• Observes the development of commercial trade/distribution and proposes to adapt the sales strategy to this;
Relationship with direct clients, distributors’ clients and distributors
• Knows in detail the decision factors and the responsible persons that manage Ferrero products among direct clients;
• Coordinates Ambient and Chilled distributors’ selling and merchandising activities, training the teams as to maximize the performances;
• Organizes weekly meetings with distributors’ teams for Ambient and Chilled products so to analyze performances, solve problems and improve existent situations;
• Maintains and develops good business&courtesy relationships with the distributor, being responsible for the their good implementation and execution;
• Responsible for knowing all the important food (product) distributors form their field area;
Reports&Presentations
• Prepare sales reports in line with the instructions received (weekly/monthly);
• Each visit to the distributor will be followed by filling in and sending a meeting report to the direct supervisor;
• Weekly report covering performance developments at the level of responsibility area (SR store checks results, KPI's monitoring);
• Any other reports related to coverage and requested only by the direct supervisor;
• Report any product or customer issue in the shortest possible time;
• Makes reports on competitors' activity when appropriate;
Orders/Stock management
• Forecasts, makes recommendations, checks and maintains an enhanced stock level for direct clients and distributors concerning orders, as to achieve sales target;
Market Coverage
• Makes examinations, recommendations and plays an active part in developing customer portfolio;
Reports and Presentations
• Prepares daily/weekly/monthly/quarter sessions and yearly reports for every product and client;
• Prepares various presentations when necessary;
• Draws up reports regarding competitors activity;
Who we are looking for:
• Minimum 3 years of proven experience in a similar position within a FMCG company;
• University degree;
• Good level of English, written and spoken;
• Good command of Microsoft Office programs: Microsoft Excel, Word, Powerpoint, Outlook;
• Strong sales & negotiation skills, team spirit, problem solving & self-driven attitude;
• Ability to manage and prioritize multiple projects within scheduled timelines;
• Results oriented person, adaptable, with good networking skills;
• Valid driving licence, cat. B;
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
You should be highly focused on the team management, knowing and guiding your people and leading the team towards achieving goals. Thanks to strategic thinking and great understanding of the business environment you will effectively support others, improve processes and manage complexity. Employee contribution and engagement at Ferrero is based on the individual, team and organisation dimension, so demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes with your team.