Customer & Category Development Manager NL
Job Location: Breda
Breda, NL
Company Description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
As Customer & Category Development Manager Ice Cream & Better For You (OOH), you will drive the growth of our “Better For You” category (including brands like Fulfil and Eat Natural) and Ice Cream category, act as the main point of contact within Trade Marketing concerning the assigned channel / category and provide support to Sales and Marketing in the development of the Company Plan (Bottom-up). Additionally, you will perform ad-hox analyses to share with the team, support Sales in the preparation of offers to customers and maintain track of the actual in-store implementation of the agreed activities.
Main Responsibilities:
At the customer level, you will identify business opportunities for growth, perform performance analysis, monitoring, and tracking (sell-in/out) with the aim of understanding key performance drivers, risks, challenges, and opportunities.
You will monitor the development of the customer plan, pilot the tracking, overview of actionables, and enable all information and tools needed to implement the plan. Additionally, you will follow up on activities, monitor and analyze their effectiveness, and manage offers in line with the agreed customer plan, partnering with the Sales Team.
At the category level, you will define national activation according to specific business needs (promo, event, etc.) in alignment with the brand plans. You will track category performance and analyze promo/activity efficiency, provide guidelines for in-store implementation (plano, field arguments, etc.), and support sales argumentation for customer meetings.
Who we are looking for:
We are looking for someone with a Master in Sales/Marketing or another Business Field, with 5-6 years of experience in a sales or trade marketing role, ideally with different channels & clients (retail, hard discount e-commerce, out of home).
You should have knowledge of FMCG dynamics and an understanding of food retail in the Netherlands, category management expertise (promo, assortment analysis, planogram, etc.), and P&L management skills.
Analytical skills from category and customer performances to financial dimensions are essential, as well as familiarity with data management (Nielsen, GfK, etc.).
You should be a skilled communicator, at ease with social interactions, and fluent in Dutch and English.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.