Sr. National Account Manager, Omni Channel - Walmart

About the Role:

We have a current opening for a Sr. National Account Manager, Omni Channel - Walmart and are actively reviewing applications.

The Sr. Omnichannel Manager – Walmart will be part of Ferrero USA’s transformative eCommerce and Omnichannel Shopper Experience team, responsible for driving growth across online and offline channels with one of our key retail partners, Walmart. This role focuses on maximizing sales and merchandising support for Ferrero’s portfolio while ensuring seamless integration between digital and in-store activations. The ideal candidate will be a strategic thinker with strong executional skills, capable of managing complex campaigns, educating partners, and championing best practices in eCommerce Sales, Digital Shelf strategy, and Omnichannel Shopper Marketing.

This role is field-based, with the ideal candidate located in Bentonville, AR.

Main Responsibilities:

• Lead Ferrero’s eCommerce Sales strategy and Omnichannel Shopper Marketing planning for the Walmart account and develop strong relationships with Walmart’s merchants and Walmart Media Connect (WMC) teams to influence and drive growth of omnichannel sales across all categories and brands.
• Drive best-in-class Digital Shelf and Omnichannel Shopper Marketing planning and execution in collaboration with internal and external partners, including WMC and agencies
• Monitor Digital Shelf KPIs and eSales performance / consumption against target and lead cross-functional efforts to close the gaps.
• Identify eCommerce Assortment opportunities & SKU priorities based on Digital penetration trends
• Manage relationship with Retailer’s Merchants to influence taxonomy changes, unlock e-category placements etc.
• Coordinate with the Sales team to drive sell-in for eCommerce priority SKUs, ensure broad distribution, and maintain proper in-stock levels for Walmart Pickup & Delivery. Identify opportunities for Walmart.com Marketplace and build the business case for assortment expansion.
• Manage eCommerce content on Walmart.com and coordinate with the HQ eCommerce content team and agency to ensure all SKUs have PDP content published on time for new-item launches and seasonal programs; provide accurate and updated Walmart assortment lists, publishing timelines, and retailer PDP content guidelines.
• Coordinate with Sales team the Digital Promos strategy and align on Trade budget needs
• Manage Walmart’s Omnichannel Shopper Marketing planning and execution with WMC and agency partners; align campaign tactics and budget allocation, review mid- and post-campaign results, and drive performance optimization against sales and marketing objectives. Coordinate with the HQ Omnichannel Shopper Experience team to ensure the Walmart plan supports each brand’s national campaign strategy.
• Align digital plans with in-store activations leading Omnichannel Shopper Marketing planning.
• Deliver monthly performance insights and strategic recommendations.
• Provide insights on digital customer trends and industry benchmarks.
• Identify growth opportunities with Walmart Sales Teams and support sell-in plans.
• Develop Test & Learn programs and best-practice repositories for retail digital marketing.
• Serve as internal expert and advocate for eCommerce Sales strategy and WMC; share knowledge and educate cross-functional teams.
• Monitor competitor activity and identify innovation opportunities.
• Maintain strong relationships with retailer marketing/media teams.
• Integrate eCommerce activations into customer plans and maximize brand digital advertising efficiency with agency partners and Walmart Connect (WMC).

About You:

• Bachelor’s Degree required; Master’s Degree a plus.
• Strong analytical, strategic thinking, and communication skills.
• Experience in eCommerce Sales/Marketplace, Omnichannel strategy, Retail Media, and shopper marketing preferred – preferably supporting CPG brands at Walmart.
• Familiarity with Walmart Connect (WMC).
• A minimum of 3 years of eCommerce digital marketing experience
• Must have experience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.)
• Knowledge of Shopper Marketing/In-store marketing
• CPG industry experience a plus

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

What We Offer:

Careers with caring built in - discover our benefits here.

The base compensation range for this position is $147,000.00 - $184,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. 

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.