Trade Marketing Executive Greece, Cyprus, Malta (Fixed Term Contract)
Job Location: Athens
Athens, Greece
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
We have an exciting opportunity for a Trade Marketing Executive to join our dynamic team and support our growth agenda for our categories in Greece, Cyprus, and Malta. As a key member of the commercial team, you will:
• Develop fact-based trade arguments to help us establish strong in-store presence for our brands.
• Identify sales development opportunities that will enable us grow our market share and the total category sales.
• Become the “go-to-member” for market share performance interpretation.
• Deliver regular sales and market share reports, never compromising on accuracy and delivery timings.
Main Responsibilities:
Customer/Channel Planning and Promotion Optimization:
- Ensure that our promo plans reflect our commercial priorities through constant alignment with Marketing and Sales.
- Evaluate promotion activities, including actionable learnings and optimization opportunities, based on a combination of store visits, sales data analysis and interpretation of market and competitor trends.
- Highlight realistic category development opportunities that benefit Ferrero, our retailers, and shoppers (e.g. assortment performance, distribution, promotion optimisation etc).
Business Performance Insights:
- Assess holistic business performance, by synthesizing information from various sources (sales, orders, stock, distributor sales and market data) to provide meaningful performance diagnostics, opportunities, and risks.
- Understand thoroughly business priorities and performance challenges, by acting as a liaison among Marketing, Sales, and Supply Chain teams and become the central point for collective team's knowledge.
Customer and Shopper Insights:
- Develop fact-based arguments that unambiguously justify why our customers should partner with Ferrero to grow their categories.
- Work closely with Marketing to showcase how our brands meet our shopper and consumer needs and incorporate relevant information to trade presentations.
Reporting and Performance Tracking:
- Together with the Trade Marketing Specialist, act as the owners of all internal information flows and market performance reports, as required by the local and European leadership teams.
- Consider ways to make our reporting flows more efficient, by automating and simplifying the outputs in alignment with continuous business reporting requirements.
Who we are looking for:
- Bachelor’s degree in business/Marketing/Statistics or any related field.
- Excellent communication skills and fluency both in English and Greek.
- You should have at least 5 years of relevant experience in FMCG, ideally a combination of commercial and insight roles (e.g., trade marketing, category management, business insights).
- You are an expert in delivering rational and fact-based performance insights, which provoke clear actions and are easy to understand by colleagues at all levels.
- You have a commercial mindset and ideally some experience in supporting sales and operations planning.
- You possess advanced analytical skills and expertise in market data analysis (e.g., from IRI/Circana, Nielsen etc).
- You have a structured approach to problem-solving and you are highly organized and flexible to change your approach when necessary.
- You are a people person and a team player with positive attitude.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions: individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member. A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.